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David Ogilvy "Confessions" Book Review On The Sales Podcast

Posted by Wes Schaeffer | Apr 2, 2018 9:29:19 AM

Hear The Timeless Marketing Tips From The Original "Mad Man" of Madison Avenue

Stream below or right click here to download this episode. 

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Marketing Tips you'll learn in The Sales Podcast...

  • Topics covered and quotes from "Confessions of an Advertising Man" by David Ogilvy
  • "When people aren't having any fun, they seldom produce good work."
  • "People are more productive when they drink. I find if I drink two or three brandies, I am better able to write."
  • "Pay people peanuts and you get monkeys."
  • "...99% of advertising doesn't sell much of anything to anyone."
  • "Leaders grasp nettles." (thorny, prickly things)
  • "Don't keep a dog and bark yourself."
  • "Hire people who are better than you are."
  • "You can't save souls in an empty church."
  • "I admire people with gentle manners, who treat other people as human beings. I abhor quarrelsome people who wage paper warfare...I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates."
  • "Don't bunt. Aim out of the park. Aim for the company of immortals."

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Links Mentioned In The Sales Podcast

Grow your sales with Wes Schaeffer, The Sales Whisperer® and The Sales Podcast on iTunes

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

 

Topics: The Sales Podcast, Marketing Automation, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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