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Sales + Marketing + Technology

The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

David Ogilvy "Confessions" Book Review On The Sales Podcast

Posted by Wes Schaeffer | April 02

Hear The Timeless Marketing Tips From The Original "Mad Man" of Madison Avenue

Stream below or right click here to download this episode. 

[ LISTEN NOW ON ITUNES ]

Marketing Tips you'll learn in The Sales Podcast...

  • Topics covered and quotes from "Confessions of an Advertising Man" by David Ogilvy
  • "When people aren't having any fun, they seldom produce good work."
  • "People are more productive when they drink. I find if I drink two or three brandies, I am better able to write."
  • "Pay people peanuts and you get monkeys."
  • "...99% of advertising doesn't sell much of anything to anyone."
  • "Leaders grasp nettles." (thorny, prickly things)
  • "Don't keep a dog and bark yourself."
  • "Hire people who are better than you are."
  • "You can't save souls in an empty church."
  • "I admire people with gentle manners, who treat other people as human beings. I abhor quarrelsome people who wage paper warfare...I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates."
  • "Don't bunt. Aim out of the park. Aim for the company of immortals."

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Links Mentioned In The Sales Podcast

Grow your sales with Wes Schaeffer, The Sales Whisperer® and The Sales Podcast on iTunes

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

 

Topics: The Sales Podcast, Podcast, Social Entrepreneurship, Inbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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