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Have Wes Coach You For 90 Days

Your Brand Needs an Intervention Says David Brier

Posted by Wes Schaeffer | Jun 10, 2019 3:45:56 AM

33 Steps to Build Your Brand

 

Click here to download the episode. 



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Sales Tips you'll learn today on The Sales Podcast...

  • He has helped companies sell over one billion dollars following his strategies
  • Branding is more than
    • Stories
    • A logo
    • How your store looks
  • It's the art of differentiation
  • We have a lot of choices
  • Know how to stand apart
  • Everything you do supports your differentiation
  • Be heard, be seen, be understood
  • Make your offering clear
  • Different is better than better
    • Stupid different is not better than better
    • Going head to head on features is not good enough
    • Open earlier
    • Give a foot massage
    • Open on weekends
    • Incremental changes are easy to respond to by your competitors
    • Apple gave colorful computers
    • Dyson made 5,000 prototypes and design to create see-through canisters to make other vacuums "old"
  •  We're too close to our own businesses

Eat Better, Sell More

  • You need a fresh perspective
  • You need a good story
  • We're in a world of perception
  • Tell a meaningful story, get traction, hit on pain points
  • Speak to real people
  • Inferior products win if they have the better story
  • Make the customer the hero of the story
  • You need to toot your own horn
  • Be a rebel
  • Be careful of being too careful
  • Have conviction and convey it
  • You can take humility to the point of stupidity
  • As he codified his processes bigger growth came
  • Lowering your price on a premium product will kill you (See page 218)

Links Mentioned In The Sales Podcast

Build your sales dream team with Rainmakers.

Topics: Branding, The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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