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Your Brand Needs an Intervention Says David Brier

Posted by Wes Schaeffer | Jun 10, 2019 3:45:56 AM

33 Steps to Build Your Brand

 

Click here to download the episode. 



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Sales Tips you'll learn today on The Sales Podcast...

  • He has helped companies sell over one billion dollars following his strategies
  • Branding is more than
    • Stories
    • A logo
    • How your store looks
  • It's the art of differentiation
  • We have a lot of choices
  • Know how to stand apart
  • Everything you do supports your differentiation
  • Be heard, be seen, be understood
  • Make your offering clear
  • Different is better than better
    • Stupid different is not better than better
    • Going head to head on features is not good enough
    • Open earlier
    • Give a foot massage
    • Open on weekends
    • Incremental changes are easy to respond to by your competitors
    • Apple gave colorful computers
    • Dyson made 5,000 prototypes and design to create see-through canisters to make other vacuums "old"
  •  We're too close to our own businesses

Eat This To Sell More

  • You need a fresh perspective
  • You need a good story
  • We're in a world of perception
  • Tell a meaningful story, get traction, hit on pain points
  • Speak to real people
  • Inferior products win if they have the better story
  • Make the customer the hero of the story
  • You need to toot your own horn
  • Be a rebel
  • Be careful of being too careful
  • Have conviction and convey it
  • You can take humility to the point of stupidity
  • As he codified his processes bigger growth came
  • Lowering your price on a premium product will kill you (See page 218)

Links Mentioned In The Sales Podcast

Build your sales dream team with Rainmakers.

Topics: Branding, The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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