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Increase Your Ecommerce Sales With Unific

Posted by Wes Schaeffer | Oct 27, 2017 3:28:03 PM

Increase engagement and lead generation up to 100% with interactive quizzes

Stream below or right click here to download the episode. 


What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Dan Kurt, founder of Unific
  • Revenue Conduit founder
  • Recognized pain their customers experienced
  • Most automation platforms aren’t built for eCommerce customers
  • Raised $1.5 million this year and launched
  • Shopify only for now (they have a great API)
  • Nearly 70% of shopping carts end up abandoned
  • Order confirmation emails are opened 60-70%
  • Single-usage expiring coupon codes
  • Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything) and they’re short on time and work with small teams.
  • Both have low-hanging fruit.
  • He looked at nearly 3,000 Shopify Plus stores and abandoned cart on all of them to test them to see how they were recovering their shoppers.
    • Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
    • You need to send an email within 15 min and within 24 hours and another day.
    • It can be the same email and you’ll convert more lost sales.
  • He can segment shoppers based on best customers vs. new prospects.
    • Total number of orders
    • Delays
    • Sequences
    • Bought 1 Time within last 30 days
  • Increased volume helps you get more granular with your segmentation
  • Has end goals to start and stop sequences
  • New customer welcome
    • Start it with the order confirmation
    • Segment and upsell
  • Coupon codes
    • Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
    • single use
    • Dynamically-generated
    • Entire order or selected products
    • Set Active Dates

Catch Up on Previous Episodes of The CRM Sushi Podcast

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Links Mentioned In The CRM Sushi Podcast

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Topics: eCommerce, Marketing Automation, CRM Sushi Podcast, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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