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Sales + Marketing + Technology + Personality Tests

Dan Kuschell | Move Beyond The Transaction and Build Relationship Capital

Posted by Wes Schaeffer | December 28

Size (of your list) doesn't matter  

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Dan Kuschell is the Founder, Chairman, and CEO of Breakthrough3X. He's started 11+ companies, bought and sold multiple companies, coached over 5,329 business owners from 180 niche industries in 9 countries, and can help you implement unique sales and marketing systems to grow an d scale your business with less stress or time.
  • Helped Joe Polish triple his business both top and bottom line
  • The quality of your list matters
  • Build the client relationship
  • Move beyond the transaction
  • B.O.T.E.
    • Breakthrough
    • Outcome
    • Tranformation
    • Experience 
  • No one-size fits all
  • Transform your business like the founders of LeadQuizzes
  • Move from 1-to-1 into 1-to-many
  • You're in the re-order business
  • Cellphone stick rate (become a utility that people have to keep)
  • He was exposed to direct response marketing in the late '80s and loved the ability to "can and clone" himself with a direct mail offer
  • Marketing is the ultimate lever
  • Make an irresistible offer
  • You gotta package it right
  • A $1 bill and a $100 bill are the same except for the message on the paper
  • Traditional marketing is dead
  • Today it's story telling
  • Gary Halbert on sales vs marketing
  •  The 5 Ps
    • Plan (most fail here)
      • Research. Investigate.
      • Go way beyond the avatar
      • 75-question audit
    • Positioning
    • Packaging
    • Promoting
    • Profits + Progress
  • "Tested Advertising Methods"
  • You need marketing stamina
  • You need the strategy and science
  • "If you can't afford it you can't afford not to."
  • Go buy time with an expert (how to find that expert)
  • If you view yourself as a minimum investment you'll get minimum return
  • Money can buy speed
  • You need a good client-selection and partner-selection process
    • Appreciate
    • Enhance
    • Utilize
    • Refer
    • Financial (last)
  • Get better at saying no

Related Articles:

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Podcast, Inbound Marketing, Dan Kuschell

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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