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Sales Training + Inbound Marketing + HubSpot

Master Public Relations as Your Advertisement To Grow Sales, With Christina Nicholson

Posted by Wes Schaeffer | August 15

Learn the "+1" formula to connect with the media and get publicity for free  

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Left news after 10+ years
  • Worked at a PR agency for six months but didn't like the lack of flexibility
  • Launched her own business with two little kids at home
  • She hates press releases...they're long and boring
  • Maybe it's a work-ethic problem...maybe it's an instant-gratification problem
  • Send a personal message and offer value
  • Help your customers do their job
  • It costs 10's of thousands or even 100's of thousands to really get the word out
  • You need a longterm goal and strategy
  • You can only spend money or time to grow your business
  • Always start local. You're more newsworthy since you live there
  • What's your goal?
  • Local TV and newspaper can work even now.
  • PR companies will lie to you about how fast they can work
  • Press releases used to work
  • Everyone is in the media now thanks to social media
  • Reporters are over-worked and underpaid today
    • Hand them everything they want and need on a silver platter
    • Give them a great story
    • Script, lower-thirds, video, high resolution images / visuals, props, everything
  • Timing matters
    • Evergreen stories
    • Current news, i.e. a Mexican food restaurant pitching a story for Taco Tuesday on National Tequila Day
  • Pitch a variety of reporters / journalists
  • Make them a go-to person once they pick you up and loop them in
  • Are you ready to convert the traffic from your great PR?
  • Do PR on your PR!
  • Big shows will always ask to see clips of you on smaller shows
  • You have to speak in good soundbites
  • You provide the "how" and the emotional components
  • Question = Answer + 1 to get your point across in a professional manner
  • Get clear on your goal
    • Build a media list?
    • Get visitors to your store?
    • Build your media persona. FIND ONE journalist and get to know them and build a relationship with them.

Related Articles:

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Publicity, Podcast, Inbound Marketing, Christina Nicholson, Advertisement, Public Relations

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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