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The Infusionsoft Email Builder Helps With Email Marketing Automation

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Here's an overview of the new features and benefits of Infusionsoft's new email builder.

(If you want to just watch the video, scroll to the bottom.)

Getting Started

The new Infusionsoft email builder is not part of the Campaign Builder, yet, so you'll start by going to your Infusionsoft logo then Marketing > Email & Broadcasts.

 

Infusionsoft campaign builder for email marketing excellence.

 

Choose "Try the New Email Builder"

 

Infusionsoft email builder templates for email marketing

 

Choose From The Email Template Gallery

On the next page you'll be greeted with a nice selection of email templates. This is vastly improved over the old email builder. 

Give yourself some time to look around and familiarize yourself with the options. This really is a step in the right direction by Infusionsoft. 

 

Infusionsoft email templates for email marketing growth.

 

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Your Emails are Auto-saved

This is a nice touch. As you work your edits are auto-saved so just let the creative juices flow.

 

Infusionsoft email marketing auto save email drafts

 

Preview Your Mobile-Responsive Emails

As you begin to work you can select from four options at the top:

  1. Test
  2. Preview
  3. Save & Exit
  4. Schedule or Send

Infusionsoft schedule email marketing broadcasts

 

When you select Preview, this is the image that comes up. 

Having mobile-responsive emails is much-appreciated.

 

Infusionsoft's email marketing has mobile responsive email templates.

 

New Menu for Design and Blocks (Blocks Replace Snippets)

To the left you'll see a new menu with Design and Blocks. (Blocks are essentially what Snippets are in the old email builder, and while the new Blocks are powerful, you'll notice a few features you get with Snippets are missing. This is still in Beta, so they will come.)

 

Infusionsoft email marketing drag drop email builder

 

Much Better Social Media Options

In the Blocks area is the new Social feature.

When you drag that Block to your email you'll see a grayed out box like below.

 

Infusionsoft email marketing templates add_social_media_icons

 

Once you are in the social media Block you'll have the option to add your social media accounts as you see here.

You can also adjust the icon size as well as the alignment. Very cool and responsive.

 

Infusionsoft email marketing templates offer social_media_setup

 

When you are done, the social media icons will look like this. Nice, huh?

 

Infusionsoft email marketing social media icons

Edit Images In Infusionsoft Emails

When you add a new image to your Infusionsoft email you have a lot more—and more powerful—options to edit your image within Infusionsoft.

For starters you have a slider that enables you to quickly and easily adjust the size of your image.

Next, you can make the image clickable and have it go to one of three places:

  • A new URL
  • A new email
  • A phone number, which is nice if you want a "Click to Call"  feature for your mobile visitors.

Additionally, you can add a Tag goal to trigger a new follow up sequence if someone clicks the image, and you can add the Alt text to the image as well, to help with SEO.

Finally, you can align the image Left, Center, or Right.

Infusionsoft email marketing lets you easily edit images

 

 Digital Marketing Done Right: Free Report

 

Advanced Image Editing Capability Inside the New Infusionsoft Email Builder

When you select the "Editing & Effects" option on the new image you added or selected for your email, an entirely new wizard appears that gives you a lot of power to work some "magic" with your images not unlike many of the most powerful hosted image editors on the market today.

 

Infusionsoft email marketing helps you easily edit images

 

Here is a look at the many options you have inside the Infusionsoft image editor in the new email builder. They include:

  • Crop
  • Overlays
  • Enhance
  • Effects
  • Frame
  • Text
  • Stickers
  • Orientation
  • Lighting
  • Color
  • Sharpness
  • Focus
  • Vignette
  • Blemish
  • Whiten
  • Redeye
  • Splash
  • Draw
  • Meme (not visible on the image below)

Those are some powerful options that will not only save you $5 to $30/mo for photo editing software, it will save you and your team time, which is the most valuable thing in the world.

 

Infusionsoft email marketing lets you edit images.

Video of New Infusionsoft Email Builder

Below is a quick video of the email builder. Let me know what you think and if you have additional questions feel free to contact me and we'l set at time to speak.

 

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Now go sell something! Wes