Here's an overview of the new features and benefits of Infusionsoft's new email builder.
(If you want to just watch the video, scroll to the bottom.)
The new Infusionsoft email builder is not part of the Campaign Builder, yet, so you'll start by going to your Infusionsoft logo then Marketing > Email & Broadcasts.
Choose "Try the New Email Builder"
Choose From The Email Template Gallery
On the next page you'll be greeted with a nice selection of email templates. This is vastly improved over the old email builder.
Give yourself some time to look around and familiarize yourself with the options. This really is a step in the right direction by Infusionsoft.
Your Emails are Auto-saved
This is a nice touch. As you work your edits are auto-saved so just let the creative juices flow.
Preview Your Mobile-Responsive Emails
As you begin to work you can select from four options at the top:
Save & Exit
Schedule or Send
When you select Preview, this is the image that comes up.
Having mobile-responsive emails is much-appreciated.
New Menu for Design and Blocks (Blocks Replace Snippets)
To the left you'll see a new menu with Design and Blocks. (Blocks are essentially what Snippets are in the old email builder, and while the new Blocks are powerful, you'll notice a few features you get with Snippets are missing. This is still in Beta, so they will come.)
Much Better Social Media Options
In the Blocks area is the new Social feature.
When you drag that Block to your email you'll see a grayed out box like below.
Once you are in the social media Block you'll have the option to add your social media accounts as you see here.
You can also adjust the icon size as well as the alignment. Very cool and responsive.
When you are done, the social media icons will look like this. Nice, huh?
Edit Images In Infusionsoft Emails
When you add a new image to your Infusionsoft email you have a lot more—and more powerful—options to edit your image within Infusionsoft.
For starters you have a slider that enables you to quickly and easily adjust the size of your image.
Next, you can make the image clickable and have it go to one of three places:
A new URL
A new email
A phone number, which is nice if you want a "Click to Call" feature for your mobile visitors.
Additionally, you can add a Tag goal to trigger a new follow up sequence if someone clicks the image, and you can add the Alt text to the image as well, to help with SEO.
Finally, you can align the image Left, Center, or Right.
Advanced Image Editing Capability Inside the New Infusionsoft Email Builder
When you select the "Editing & Effects" option on the new image you added or selected for your email, an entirely new wizard appears that gives you a lot of power to work some "magic" with your images not unlike many of the most powerful hosted image editors on the market today.
Here is a look at the many options you have inside the Infusionsoft image editor in the new email builder. They include:
Meme (not visible on the image below)
Those are some powerful options that will not only save you $5 to $30/mo for photo editing software, it will save you and your team time, which is the most valuable thing in the world.