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Why You Should Overdeliver With Direct Response Expert, Brian Kurtz

Posted by Wes Schaeffer | Aug 26, 2019 12:38:03 AM

Go a Mile Deep To Find Your Message 

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Sales Tips you'll learn today on The Sales Podcast...

  • Direct response marketing is alive and well
  • Advertisers were afraid of the internet at first
  • But the internet is the ultimate direct response platform
  • Spend time building relationships and giving away great content
  • The internet made marketers sloppy
  • Perry Marshall calls it Maze 2.0
    • Entrepreneurs always chase the next shiny object
    • Live vs. Recorded
    • Online vs. Offline
    • How to feel like you're everywhere
  • Get in slow but get out fast
  • Lists, Offer, Copy/Creative (40/40/20)
    • Brian calls it 41/39/20
    • Another calls it 25/25/25/25 by adding Technology to the end
    • Bill Bernbach "Adapt your idea to the technique."
  • Technology is not a crutch. It's a tool.
  • Go a mile deep to find your message.
  • You can't write copy by committee.
  • Great copywriters are great interviewers.
  • Gene Schwartz was a great copywriter
  • The 7 Characteristics of Great Copywriters
  • The New ABCs of Selling

Eat This To Sell More

  • We are all copywriters at heart
  • Great copywriters hate writing
  • It's hard
Stealing is a felony. Stealing smart is an art."
  • Jay Abraham has a file of 10,000 headlines
  • Dan Kennedy builds walls to not get overwhelmed
  • Become a trusted advisor vs. just a practitioner
    • Join a mastermind
    • Highlight the unique knowledge you have
    • Build a list
    • It does take time
    • Take out an ad in the Penny Saver driving traffic to a squeeze page with your free report
    • Give and give without selling
    • Attract people to you
    • Lead with content
  • A used car salesman sent postcards each week with his inventory
    • Brian recommended sending them an offer for a free report
    • Be strategic

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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