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The Fast Start, Slow Sale: Brandon Bruce on Business Development

Posted by Wes Schaeffer | July 03

How to launch and monetize a new idea fast

Stream below or right click here to download the episode. 

[ LISTEN NOW ON ITUNES ]

Sales Tips you'll learn in The Sales Podcast...

  • UC Santa Barbara with co-founder
  • Built some websites
  • Found a gap in the market in 2011
    • Salesforce.com
    • Gmail was growing for businesses
    • Wanted to work with Salesforce from within Gmail in one screen
  • Solo-founders can suffer from being alone
  • Co-founders can break up
  • They've been friends for 18 years so they can be open and honest with each other
    • Helps in the startup world where you have to move fast
  • Ryan is in Irvine, CA but Brandon is in Knoxville, TN
    • It was more affordable to scale being in Tennessee
  • Brandon reached out to each person he saw posting online that they wanted a better interface
    • Emailed them
    • Called them
  • They got 1,000 to sign up as beta testers and soon realized it was bigger than a free add-on
  • Got the first 500 paying customers
  • How to launch and monetize a new idea
  • Hit up friends and family for seed money
  • How to price your new software / solution
    • Special offer for beta users
    • Put a time frame on it
  • How to double your prices
  • Who to hire first
    • Brought on two sales, marketing, and customer support first before Dreamforce
    • Ryan was solo on the development side along with consultants
    • Engineers were and are hard to find and keep
  • How to hire via referrals and recommendations
  • Be easy to meet with, especially in the beginning
    • Most self-select out
  • How to originate and close an enterprise sale
  • What ads are working to grow sales today
    • Leveraging LinkedIn, Gmail, and Outlook
  • How to structure your sales team for the SMB vs enterprise sale
  • The art of the slow sale

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Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Podcast, Inbound Marketing, Entrepreneur, Brandon Bruce, Business Development

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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