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Sales + Inbound Marketing + HubSpot

Brand Yourself Affordably and Reliably, Laura Busche

Posted by Wes Schaeffer | July 29

With her PhD in Consumer Psychology nearly complete you want to hear what she says about how to build a brand.

Stream below or right click here to download the episode. 

Sales Tips you'll learn in The Sales Podcast...

  • How marketing and design are inter-related and how to use that information to make more inbound sales
  • Whether or not branding and productization are mutually-exclusive
  • How to leverage smart branding across more channels to enhance your inbound marketing
  • How to "rock" a trade show with your brand
  • What role your ego plays in sales, marketing, and branding
  • Where you should focus as you build your brand and your sales
  • How to leverage your early adopters to accelerate your growth
  • Whether or not you should outsource your branding and marketing
  • How to handle the limited vision of others
  • What an "explainer video" is and how to use it to grow your inbound sales

Catch Up on The Previous Episode of The Inbound Sales Podcast

At age 17 Louis Bruno got into the HVAC business. Less than 10 years later he's the owner of a business doing over $18 million per year and still growing. Hear how he did it. Stream below or right click here to download the episode.  

Links Mentioned In The Sales Podcast

Please donate to my Tampa Bay Frogman swim here to benefit the Navy SEAL Foundation.

Tampa Bay Frogman Swim

Subscribe to The Sales Podcast

Subscribe to The Sales Podcast in iTunes Subscribe to The Sales Podcast on Stitcher

Please Tell Someone About The Sales Podcast

Share your appreciation for this episode by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think. 

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,

Topics: Branding, The Sales Podcast, Entrepreneur, Podcast, Social Entrepreneurship, Laura Busche

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

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You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

Wes Schaeffer, The Sales Whisperer® helps you grow your sales.

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