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Pull Profits Out of a Hat With Action Coach Founder, Brad Sugars

Focus On What Never Changes In Business 

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Watch the unedited video of Brad Sugars on The Sales Podcast

Brad Sugars on The Sales Podcast

 

Sales Tips you'll learn today on The Sales Podcast...

  • The 5 disciplines for exponential growth
  • The people component has never changed
  • Build great people to build a great business
"You get the people you deserve."
  • "You're an average manager so you get average workers."
  • Saw Jim Rohn said read a book a week for the rest of your life
  • If he got better at business, business gets easier.
  • Teach them what, how, and why
  • Granular goal-setting
  • What are your five daily goals
  • KPIs are fine but why not give all employees five daily goals and see what happens


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  • Start with the mindset of exponential growth
  • Shoot for 150% growth vs. 15%
  • Expand your brain
  • Stop focusing on small gains
  • 5 keys
    1. Strategy
    2. Biz Dev
    3. Execution
    4. People
    5. Mission
  • Discipline
  • "It just seems like magic" that big companies get such big growth
  • "It can't be that simple." Yes, it can.
  • It really can be easy
  • Mission
    • Do your customers and staff love you?
    • What are you doing to make them not love working for you?
    • What is your meaning behind your mission?
    • Millennials ask "why do we do this?" Explain that to everyone.
  • You're going to have to change but keep selling what you're selling while it's selling.
  • If sales are steady your costs are rising so you'll be out of business in 3-5 years
  • Ray Kroc asked, "How can we put these on every corner?"
  • You need to know you're a marketer/entrepreneur first, not a doer of your thing
  • His college buddy was his first hire and he was operations.
  • Three cores:
    • Sales/marketing
    • Operations
    • Finance
    • Can fix one of the three.
  • Break your arm to step back
  • Steve Jobs learned leverage from Pixar. Build it once and sell it over and over.
  • Too busy is the new stupid
  • Hiding behind all your gizmos and platforms doesn't help
  • One idea doesn't give you 100% growth
  • Do 100 things that give you 1% growth
  • You can't out-earn your learning
  • Wrote the vision of ActionCoach after about 4-5 years 
  • Ask yourself how do I get 30x growth? It'll hurt but it's worth the challenge.
  • Business teaches us the things we don't know every single day! 

Links Mentioned In The Sales Podcast