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Sales + Marketing + CRM + More Sales

Booker Software for Spas and Salon Appointments

Posted by Wes Schaeffer | August 01

Intelligent Prospecting for Modern Sales & Marketing Teams

Stream below or right click here to download the episode. 

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What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Alexander Lalonde
  • Health, wellness, beauty, spas, tanning, waxing
  • Mobile-friendly booking engine
  • Can be white-labeled via their API
  • Operates like an airline
    • Resource-based
    • Time
    • Employee
    • Price
    • Realtime
    • Tiers / exerience level
    • Level 1 PCI compliant
      • Take a deposit
      • Hold credit card
      • Pre-pay
      • Accept cancellation policy
  • 33% of Millenials will never pick up a phone to book a reservation
  • 70%+ of traffic is on mobile
  • "Match or beat" merchant account policy with three partners
    • Clover Mini card-swipe
    • Client-facing terminal (Chip-reader, Apple Pay, Tip, Receipts)
  • Use Booker's tab for Walk-Ins
  • Same framework as Google Calendar
    • Add manually for call-ins
    • Added to CRM
    • Staff notified based on their preferences
  • Pre-check-in feature
  • Set-it and Forget-it reminders (email and text)
    • Frederick
      • Acquired 18 months ago for 2-way texting
      • Smart marketing / rescue lost customers
      • Setup suggested services
      • Do a drip campaign with discount thresholds
      • Smart AI to learn from the interaction of the customer
      • Full email blasts
      • Feedback and reviews
      • NPS—Net Promoter Scores
  • Side panel for fast check-in and check-out
  • SaaS / Cloud-based
  • Apple and Android apps with branded apps if interested
  • Saves credit cards securely, which streamlines membership subscriptions
  • Full-featured CRM
    • Profile photo
    • Progress notes with date and time stamp
    • Appointments
    • Orders
    • Purchases
    • Segment your list
    • Customizable fields
      • Basic
      • Standard
      • Plus (best if you need intake forms with custom information)
    • Staff
      • Salary structures
      • Schedule
      • Time clock
      • Payroll (access granted to contractors)
    • Products
      • Vendors
      • POs
      • Inventory levels
    • Reports / Business Intelligence
      • Easy, informative dashboards (run on mobile)
      • Customer App
      • Direct interface to Google
      • Yelp
      • Facebook
      • Referrals
      • Groupon
      • Magazine Ads
      • Newspaper Ads
  • Month-to-Month contracts
  • Less than a typical cell phone bill
  • Embrace the change! Get off of pen and paper and get on Booker. 
    • You get the onboarding help you need

Catch Up on Previous Episodes of The CRM Sushi Podcast

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The Navy SEALs and their families need your help. Please donate to my Tampa Bay Frogman swim here to benefit the Navy SEAL Foundation.

Links Mentioned In The CRM Sushi Podcast

What Did You Think About This Podcast?

Please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think.

What did you think of this episode? Please let me know below. If you need quick help in CRM software programs or business coaching, contact me now!

Topics: Entrepreneur, Podcast, Social Entrepreneurship, Inbound Marketing, CRM Sushi Podcast, Alexander Lalonde, Booker, booker software, CRM, easy appointment

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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