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Sales + Marketing + Technology

The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Bo Bothe: Small Business Marketing Growth Tips

Posted by Wes Schaeffer | March 04

About Today's Guest on The Sales Podcast

Bo Bothe is a Texas Tech grad with an MBA from Rice, married with four kids and has built a rocking marketing agency from nothing. Hear how he did it—and continues to do it—in this episode of The Sales Podcast.

What you'll learn in this episode...

  • The role of "cultural fit" in the interview and hiring process.
  • How to create a mission statement that is not a "crutch."
  • What to do with well-paying bad clients.
  • What the acronym BOPUS means to your business growth.
  • The role of face-to-face selling moving forward.
  • How to position yourself as the smartest person in the room.
  • How to handle your weaknesses.
  • How to remain optimistic at all times.
  • "What's king here? Money? You? Clients? The work? Awards? Growth?
Sell Or Die

Links Mentioned

If you liked this episode, please let me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

Tools To Thrive

If you liked this episode, please let me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,

Topics: Branding, The Sales Podcast, Bo Bothe, Podcast, Small Business Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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