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Light a Spark With Sendspark Founder, Bethany Stachenfeld

Do personalization at scale with video email



Professional Marketing Tips you'll learn today on The Sales Podcast...

  • Background in marketing
  • The least techie in the tech space
  • She was sending out emails and getting mean responses
  • She was called a spammer
  • Her co-worker looked at what she was doing and helped create a new approach

Related episodes and posts

  • She had a lot of friction inside her company.
  • Started in early 2019 to go out on her own.
  • Thought things would be a lot easier to develop.
  • How do you launch before you have a product?
  • You'll never have a complete product.
  • MLP: Minimum Lovable Product.
  • Asked new customers to pay...if they would pretty please.
  • Many new customers were using free versions of Loom and Vidyard, but Sendspark had a lot more and better features


Join The Club

  • This was pre-COVID, so people were still not sold on using video in email.
  • They focused on the product first before going after market share.
  • Offer a free plan with limited features.
  • You need to charge early on.
  • "The Mom Test."
  • People are now more comfortable with video.
  • Things continue to look up.
Personalization at scale."
  • Maybe personalize the first 15 seconds.
  • Chrome extension
  • Affiliates, organic traffic, LinkedIn, engage directly with prospects.


Digital Marketing Done Right: Free Report

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free 15-min consultation with me
  • Donate: Just because you like the show, the no bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months


  • Guest Site: Visit Sendspark and use "Sales Podcast" for 33% off for three months
  • Guest Twitter: https://twitter.com/BethStachenfeld
  • Guest LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/


SUPPORT & CONNECT: Check out the sponsors above, it’s the best way to support this podcast