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Reduce Your Options To Sell More, Behavior Expert, Evelyn Gosnell

Behavior Sales Tips you'll learn in this episode of The Sales Podcast...

  • How and why to "get into peoples's heads"
  • The science of decision-making and how to leverage it to make sales faster
  • How and when to use facts and science to save time in the sales process
  • How punch cards/loyalty cards can help you sell faster
  • When to use round numbers like "$100" and when to use specific numbers like "$98.86"
  • How to leverage the irrational nature of consumers to make more sales while raising your prices
  • How to use tactics such as Decoy pricing, Anchoring, and the Red Herring to grow your sales
  • The difference between transactional and relational selling
  • How to add emotion to your sales process
  • How and when to use "loss aversion" and when not to use it
  • Why you are killing your sales by increasing the options you provide customers

Links Mentioned

Market like you mean it.
Now go sell something.

 

Order Wes's second book to think, market, and close like The Sales Whisperer.