Anthony Parinello and The Sales Whisperer® in SoCal around 2010
Sales Success Secrets
- Snag the “intentional area” of the executive’s brain to get them to say yes.
- Person-to-person contact is where it has always been and always will be.
- Be real and responsive and authentic.
- We have to give to get. That’s why so many things are free online today.
- If you have an idea and can articulate it you can reach anyone today.
- Send a hand-written fax and a hand-written letter.
- Send a letter then an hour before the call fax them the exact letter then call.
- We need to actively listen.
- Respond to the words and emotions.
- They’ll listen to you once they trust you.
- Never leave the same voicemail twice.
- Cold calling still works. It’s amazing to call into the C-Level. About 25% of the time VITO picks up the phone. Either way, one of three things will happen:
- VITO answers
- His assistant answers
- Avoid the “F” word - facts, features or figures. “Yap Yap.” They’ll toast you or shunt you to the person you sound like.
- It's all about revenues, efficiencies & effectiveness, contain cost, be more compliant.
- You want the response of “tell me more.”
Get Tony's Books
- Selling to VITO the Very Important Top Officer: Get to the Top. Get to the Point. Get to the Sale.
- Five Minutes With VITO
Tools To Thrive
- Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:
- Apply Magnetic Marketing to your business and watch your business grow
- Learn to put Personality In Copy and watch your influence grow
- Go where the money is: Marketing To The Affluent
- Hire The Best Keynote Speaker
- Ontraport Demo
Now go sell something.