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The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Amy Porterfield Shows How To Make Money With Her Facebook Marketing Course

Posted by Wes Schaeffer | August 02


About Today's Guest

Amy Porterfield started at Harley Davidson.

Moved on to Tony Robbins for 6.5 years where she was the director of content development until 2009.

She was ready to "live a life on her own design."

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She didn't try to niche Facebook initially. She was actually guest blogging for Michael Stelzner at Social Media Examiner before it was even live! (She said "Yes" to a lot of things to establish herself.)

After a while, Wiley contacted her to publish a book, which became "Facebook Marketing All-In-One For Dummies." (My Amazon affiliate link to her book.)

Amy learned she had to put herself out there with great content and do it consistently. In the beginning she was simply summarizing articles for Social Media Examiner. So she wasn't even creating the content. She was just a behind-the-scenes editor doing "grunt work."

But she learned the importance of two things:

  1. Relationship building
  2. Growing her email list

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She took those tips to build a successful business.

Now Amy does no private consulting but she focuses on producing a few quality programs each year, with an emphasis on her Facebook marketing course. Her great content keeps her followers interested so "When I promote, I feel like I've earned it!"

Amy's primary promotional tool is webinars and they are free and packed with content.

To build her list she likes to keep people inside of Facebook with a custom app. (She uses LeadPages.net, which integrates nicely with the major email platforms including Aweber and Infusionsoft.

She also recommends Thunderpenny, which has a cool static HTML app for Facebook that lets you pull web pages right into your Facebook Tabs.

Amy does a podcast every two weeks and that is posted on her blog. She has a guest blogger come on once per month, so that accounts for 3 out of 4 weeks of her blog posts. To round out each month she converts a tip or two from past webinars to provide new, fresh content and just like that, she has 4 posts a month without having to stare at a blank screen all the time!

Now, after years, she has part time Content Manager that helps her pull all of this together. Amy's Content Manager will actually produce up to a month's worth of updates and Amy will review them and edit them and make sure the updates are in her own voice but her manager helps make it happen.

Amy is a big fan of Slide Share. (See my interview with Ana Hoffman on repurposing content.)

She describes her success in generating both better traffic and leads with Slide Share. Add links and have a great first slide and I must admit I have used them for years, but only barely. I'm now looking more into how I can leverage this great program.

You can also see more of Amy and her genius marketing friends at The Marketing Agents.

To sign up for her next big event visit her website at AmyPorterfield.com.

Enroll in Amy Porterfield's FBInfluence here.

In summary, Amy encourages you to "Say Yes" to a lot of activities and take massive action. Put yourself out there. Get in the mix and good things WILL happen.

To increase your chances of meeting Amy she recommends you attend ProBloggers and Social Media Marketing World, which is put on by Social Media Examiner.

Links Mentioned

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Topics: Social Media Examiner, Amy Porterfield, Michael Stelzner, Podcast, Email Marketing Best Practices, Facebook Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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