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Breaking In The News With Alison Maloni

Alison Maloni Returns

[ LISTEN NOW ON ITUNES ]

 

PR Tips you'll learn today on The Sales Podcast...

  • Newsmax host
  • Started at the bottom as a journalism major
  • Must be willing to do anything and everything they ask of you
  • You must put content out there
    • Blog
    • Videos
    • Got quoted as an expert and that led to more business
  • Be passionate
  • Does PR still work?
SELL MORE OF EVERYTHING IN THIS GROUP
Give people advice is the best way to market yourself."
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  • We're getting our news on social media
  • It's good that your clients see that you are in the media
  • It's social proof
  • Your prospects will research you
  • More people are visiting social media to see what's out there on you
  • You can pitch yourself on different topics
  • Start local
  • Think of what's timely or trending
  • Get creative
  • Use Google to see what those in your industry are showing up for
  • Local stations want to zoom in on national topics
  • Use a simple pitch
  • Local news will take a chance but they will Google you
  • Local is not always live if it's for a typical segment
  • Local news reporters will be kind and help you stay calm
  • You do need to practice
  • When you're being interviewed and they are interjecting little signals you need to know that you are probably running long

Which CRM Is Right For You?

 

  • Most reporters prefer email and do not prefer calls
  • Reporters love texts if they know you
  • Follow up because they get hammered with pitches
  • Use smart angles to connect with reporters
  • Find the assignment editor at a local station unless you know the reporter
    • Usually a day-side and a night-side editor
    • They want your stories
    • Some have beat reporters that focus on a topic
    • Reporters have to pitch stories to the editor/producer and good stories help them look good
  • Marketing your book is harder than writing it
  • Give people advice is the best way to market yourself
  • Be yourself as you create the tips and content
  • Show bloopers
  • Video is king now and Reels are big on Instagram

Sales Growth Tools Mentioned In The Sales Podcast

Order Wes's second book to think, market, and close like The Sales Whisperer.