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Sales Training + Inbound Marketing + HubSpot

Get Free Press With Alison Maloni's PR Strategies

Posted by Wes Schaeffer | Jan 13, 2020 4:16:43 AM

Work For Free To Get Your Money's Worth

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Does it pay to work for free?
  • Be strategic to get the free press
  • Start creating content
  • Make videos in your car with your smartphone
  • If you build it they will come
  • Establish relationships with local news people
    • Find them on Twitter
    • Like and Re-tweet
    • Message them with your area of expertise and some talking points
  • Morning news is a big part of people's morning routines
  • Evening news is not as big

Join Wes In Texas For 2 Days

  • People are getting their news via social media
  • Build your brand by getting coverage
  • Facebook is harder now for businesses due to algorithm changes
  • Instagram stories are huge
  • Plan your Instagram feed and go behind the scenes with your Stories
  • Maybe a "Tuesday Tip"
  • Have a CTA with a clear, relevant reason
  • Reporters are pretty easy to reach
  • Keep it short and sweet: NO SCROLL
  • Have your staff take photos of you being interviewed at your office
  • Pre and post-promotion may be more important than the interview
  • She can teach you how to do it yourself
  • Press releases, pitches, etc.
get pr christine haas on The Sales Podcast 260

Links Mentioned In The Sales Podcast

Meet PR expert TeeJ Mercer on The Sales Podcast 177 with Wes Schaeffer


Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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