<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

How to Advertise on Snapchat (and Actually Make Money)

Posted by Wes Schaeffer | Mar 7, 2018 12:59:38 PM

 

Use This Simple CRM Without Reading The Manual

Stream below or right click here to download the episode. 

 [ LISTEN NOW ON ITUNES ]

Take The CRM Quiz

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Snapchat is alive and well
  • Even old guys!
  • You own Snapchat "Channels" 
  • If you're boring on Snapchat you are dead
    • The viewers are young and savvy
      • They know about the "50% off" gimmicks
      • They know about the "Free plus shipping gimmicks"
    • They grew up with the internet
    • Be relevant
    • Be interesting
    • Be engaging
  • You only have 10 seconds for a Snapchat ad
  • If your audience is 13-25 years old you need to be on Snapchat
  • The young teens are not on Facebook, Twitter, or Instagram
  • Snapchat's intelligence for targeting is not as detailed as Facebook
  • Snapchat knows your location and where you travel
    • Target people who spend a lot of time on this soccer field
  • Get in early and advertise on Snapchat now (like Facebook in 2009)
  • Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression.
  • Google "Snapchat influencers" and his company pops up
  • They are an influencer agency
  • They went to Snapchat early because there was less competition
  • Target conferences
    • Geo-target
    • Create a filter with something like an extended arm and microphone so when those attendees snap photos they can use your filter
    • This may only be $5 for a couple of hours to run that filter
  • There is a new format for consuming content
    • Horizontal, long-form, unedited is the classic on YouTube
    • Snapchat is unique for its vertical video in 10 second clips
    • Google AMP Stories
  • Examples of success include The Economist who is getting more traffic on the Snap Stories than on their website

Watch Previous Episodes of The CRM Sushi Podcast

Take The CRM Quiz

 

Links Mentioned In The CRM Sushi Podcast

Need Help With Your Inbound Marketing CRM?

Join The Make Every Sale Program and grow your sales today

Topics: Lead Generation, Digital Marketing, CRM Sushi Podcast, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

Subscribe To The Sales Podcast

 Listen to Wes Schaeffer host The Sales Podcast on iTunes   Listen to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Stitcher Listen to Wes Schaeffer host The Sales Podcast on TuneIn.Listen to Wes Schaeffer host The Sales Podcast on CastBox.

  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

Subscribe to get our latest blogs

Which CRM Is Right For You?

See Your True Sales Numbers

Posts by Tag

See all