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ActiveCampaign CRM Is on The CRM Sushi Podcast #4

Posted by Wes Schaeffer | Apr 12, 2017 9:29:10 PM

"Finally, marketing automation that's powerful and easy-to-use."

Stream below or right click here to download the episode. 

[ LISTEN NOW ON ITUNES ]

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • 3 core elements
    • 1) Email Marketing
    • 2) Automation - sequences that segment off of workflows
    • 3) Deals / CRM
  • Segment on engagement, on source, etc.
  • Each Contact has their own page along with history of engagement.
  • Segment by job title, actions taken, actions not taken,…
  • Most platforms are list-based while ActiveCampaign lets you segment on anything.
  • Send based on standard blasts, dates, RSS, split testing, auto responders, and automated sequences.
  • Pre-built templates, drag and drop, all mobile responsive, hide sections on mobile devices (i.e. for longer content).
  • No limits on custom fields or Tags.
  • Video snippet.
  • Social snippet that links to you or lets them share.
  • Track opens, clicks, replies, and Google Analytics.
  • Automation is the power.
  • “Recipes” are pre-built complete sequences.
  • Their start triggers are vast and flexible such as
    • Web page is visited
    • Subscribes
    • Unsubscribes
    • Field changes
    • Enters a pipeline
    • Deal stage changes…21 in total.
  • Send email, site message, SMS, Notify someone internally
  • A little Javascript code (Wordpress plugin) for the site message.
    • Slide in, appear, etc.
    • Maybe they don’t open your emails but they’re on your site often.
  • Conditions and Workflows.
    • Wait
    • If / Else
    • Split (Even split [by number or date] or conditional)
    • Go to
    • Goal (the ultimate conversion)
    • Start an automation
    • End this automation
    • End other automation,
    • Webhook
  • Deals - ConBon style like Trello
  • Stages
  • Multiple pipelines for different groups within the company such as course progress, customer service
  • Can be used like a project management tool.
  • SMS is built in with Twillio.
    • Enterprise gives 1,000/mo.
    • Just sends SMS.
  • Open API to integrate with other tools as well as Zapier.
  • Event Tracking.
  • A bit more technical but powerful.
  • Elegant and flexible forms:
    • Inline
    • Floating Bar
    • Floating Box
    • Modal.
    • Drag and Drop.
    • Wordpress plugin
    • Embed
    • Link
    • Wordpress
    • Facebook
  • Drag and drop dashboard.
  • Wonderful Chrome Extension for Gmail. 
  • Reports:
    • All messages
    • Automations
    • Goals
    • Open/Read Trends
    • Email Client Trends
    • Deals
  • Great for solo-preneurs and the SMB space.
  • Company is growing > 82 employees.

Catch Up on Previous Episodes of The CRM Sushi Podcast

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Links Mentioned In The CRM Sushi Podcast

What Did You Think About This Podcast?

Please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think.

What did you think of this episode? Please let me know below.

Topics: ActiveCampaign, Marketing Automation, CRM Sushi Podcast, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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