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15 Letter Word for Magician...and Making More Sales

Posted by Wes Schaeffer | Mar 1, 2017 11:02:00 AM

Great magicians have many talents. 

They are entertainers first and foremost.

They tell stories to build anticipation. (Most tricks could be done in five seconds or less, so you need to build up everyone's hope.)

They are experts at sales. (They have to convince you that what you just saw was not a trick or an illusion but real magic.)

They are quite dextrous and coordinated with their hands and body.

Which leads us to the 15-letter word for magic: "Prestidigitation." (Now if that's not a Jeopardy word, I don't know what is!)

Its origin is French from the mid-1800's and means "ready-fingeredness." (Is "fingeredness" a word?)

How ready are your hands and mind to make the sale?

How ready are your fingers, mind and attitude when it comes to marketing and making the sale?

The speaker, Josh Kaufman, author of The Personal MBA, explains that according to his research, the infamous “10,000 hours to learn anything” is in fact, untrue.

He says it takes 10,000 hours to become an “expert in an ultra competitive field” but to go from “knowing nothing to being pretty good”, actually takes 20 hours.

So the trick you see—depending upon its complexity—has taken the magician around 20 hours to master, but it may have taken them five years or more.

Which is why a good magician rarely does a trick twice and never shares how it's done unless you pay.

Even my father-in-law won't show how he does a trick to his grand children unless they pay for the trick.

Now let me ask you something?

How competitive is your industry? 

Is it "ultra competitive"?

I bet it is and becoming more so.

How much are you practicing your tradecraft of sales?

How many of the 10,000 hours have you practiced today?
This week?
This month?
In the last year?

The great magicians never worked alone.

They have a "lovely assistant" or pull someone from the audience—either random or a plant—they have a partner, a business manager, a supportive spouse, a promoter, or all of the above.

If you want to be great at sales, why are you going it alone?

Have you bought into the Hollywood legend that you can sneak behind enemy lines all by yourself and take down all of the bad guys armed only with a knife and dental floss? 

Could you use a little help when it comes to selling? Hiring better sales people? Creating inbound marketing? A little bit of everything?

If you need more help growing your sales, consider the following resources:

Or just contact me and we'll set a time to speak.

Good Selling,

Topics: Life Lessons, Marketing Automation, Sales Training

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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