The Best Sales Books From The Sales Podcast
Hosted by Wes Schaeffer, The Sales Whisperer®
List of the Best Sales Books
Do It! Marketing
From Episode 371, David Newman
As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
Knuckle Dragging Sales
From Episode 370, John Crowley
Crowley started on his quest to join this elusive group, he voraciously consumed sales books, podcasts and more. But when he implemented their suggested hacks, tips and tricks, his commission decreased. Why? With every new sales technique, he moved further away from the basics. The "experts" of the sales world muddies the waters and made us believe there's a magic bullet to make selling easy. Magic bullets don't exist in sales. Through trial and error and a lot of knuckle dragging, John figured out what worked and what didn't. None of it was "easy" or "magic," but it was simple. You persist and win... or you quit and fail. You hunt and gather... or you starve and die. Even a caveman could understand that. Welcome to the De-Evolution Revolution of Sales.
The Coaching Effect
From Episode 369, Sarah Wirth
The Coaching Effect will help leaders at all levels understand the necessity of challenging people out of their comfort zone to create a high-growth organization. Leaders will learn how they can develop trust relationships, drive accountability and leverage growth experiences to propel their team members to the highest levels of success.
OVERCOME
From Episode 368, Jason Redman
OVERCOME combines the fierce framework of a SEAL's mental toughness and leadership training with Redman's remarkable recovery from combat-sustained injuries that nearly ended his life. Despite dealing with depression, fear, and bouts of hopelessness, Redman's overcome mindset empowered him to lead himself back to health and begin a no-excuses journey to a new level of elite performance in business.
The Trident
From Episode 368, Jason Redman
Decorated US navy SEAL lieutenant Jason Redman was critically wounded in 2007 while leading a mission against a key al-Qaida commander, when his mobility and assault forces team was ambushed and he was struck by machine-gun fire at point-blank range. During the intense recovery that followed, Redman gained national attention after posting a sign on his hospital door that went on to become a symbol for wounded warriors everywhere. In this inspiring account he speaks candidly of his SEAL career and the extraordinary devotion of his wife and family, without whom he would not have survived. Vivid and emotionally resonant, The Trident traces the evolution of a modern warrior, husband, and father—a man who has come to embody the never-say-die spirit that defines America's elite fighting force.
I was able to generate over 20 million views, sign up 25k+ people to my email list, was at one time the fastest growing writer on Quora, and had the most upvoted answer. And I am here to show you how you can do the same. When you market yourself - and/or your business - online you get to know the ins and the outs of different social media sites very quickly. You can tweet in your sleep and at this point, your Facebook page basically runs itself. And Instagram? You’re giving the Kardashians a run for their money. But have you given Quora a try yet? If you are serious about lead generation you need to, and soon.
It does not matter what you do - SEO, programming, writing, graphics - whatever you do there is high paying work out there on Upwork for you, and, in addition, there are great leads out there too, leads that can convert into high paying work off the platform. You just need to know how to make Upwork work for you. I'm Deepak Shukla. I'm an early thirty-something British Indian. I founded - and continue to lead - a successful lead generation and SEO agency, Pearl Lemon, that now does six figures in annual business and employs more than a dozen people. I've done TED talks, I'm a motivational speaker, an ultramarathoner and much more. In other words, I'm doing more than OK career-wise.
Writing a CV for Goldman Sachs or Google
From Episode 367, Deepak Shukla
If you're in search of the best jobs in the world - it requires an approach like nothing else. When you have 50k candidates + per year applying. Your CV NEEDS to be smoking. This guide will show you how. As someone that has reviewed over 1000 CVs, worked at a top corporate level - has had 25 jobs before the age of 25 I've seen and worked with the worst and the best. I've also successfully helped candidates land interviews at Goldman, Google, Microsoft and more.
Even if your ideal client isn’t on LinkedIn, which again, they probably actually are, it can be a great place to meet other entrepreneurs and business owners who can help you in all kinds of different ways. Savvy folks can make use of LinkedIn to find collaborators, freelancers, vendors and more. Those who make use of it best also find they gain supporters and, dare I say it, fans, who will help bolster their reputation and their brand. Who should take the time to read this book? You should, if: You understand that LinkedIn has the potential to grow your business but just don't how to use it to do so. You're tired of the never-ending, sometimes desperate search for one project after another, and the fight for the same small-budget clients as your competitors. You really want to work with clients who have bigger budgets and are open to retainer work. You're willing to invest some time and energy into actively using LinkedIn on a regular basis. Based on personal strategies he has used to secure over seven figures worth of new business in less than a year, lead generation expert Deepak Shukla guides you, step by step, through the process needed to turn your LinkedIn profile into a lead-generation machine.
The Transparency Sale
From Episode 366, Todd Caponi
Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.
Selling Is An Away Game
From Episode 365, Lance Tyson
With over twenty years of sales experience, Lance knows what it takes to succeed in the industry and has compiled his knowledge to help companies and individuals: ✔ increase sales production, ✔ shorten sales cycle time, ✔ reduce cost of sale, and ✔ develop talent. Learn from one of the best in the business. Let Selling is an Away Game help you and your company understand how to objectively view your current sales strengths and weaknesses and learn how to improve to beat out the competition.
Radical Outcomes
From Episode 364, Juliana Stancampiano
Radical Outcomes is a blueprint for a new way of working. Instead of taking old methods and retrofitting them for new technology, Stancampiano unveils a collaborative, fast, and effective way of working that avoids randomness and organizational drag. The book offers a new way of working—the future of the way people and teams will work together. Find out how to get tangible results through a structured process Cut through noise and information overload to give people what they really need Design the right output for the right outcome Improve and succeed no matter where you are in the organization
The 30-Day No Alcohol Challenge
From Episode 358, James Swanwick
YOU’RE NOT AN ALCOHOLIC BUT SOMETIMES DRINK TOO MUCH… Are you often unmotivated, stressed, lacking energy and tired? Are you sick of hangovers? Do you want to stop missing out on life, regain your health, improve your relationships and enjoy greater control, clarity, focus and freedom? When you quit alcohol for just 30 days, you can transform your life. You will look and feel better, save and make money and be happier. James Swanwick is a former social drinker. He is an Australian-American entrepreneur, award-winning journalist and former ESPN SportsCenter anchor. In this groundbreaking book, Swanwick reveals strategies for you to prepare for, and take, a break from alcohol. Learn how to easily reduce or stop drinking, identify what type of drinker you are, successfully socialize without drinking, relieve stress without alcohol and finally break your habit. Join thousands of people around the world taking the 30 Day No Alcohol Challenge and kick-start the healthier and happier you.
Celebrity Confessions
From Episode 358, James Swanwick
The Secrets To Their Success In Celebrity Confessions, you'll discover never-before-seen quotes and stories celebrities like Matt Damon, Ben Affleck, Anna Faris, Ron Perlman, Jerry Bruckheimer, Samuel L. Jackson and many more as they share their secrets to success.
Moving from Models to Mindsets
From Episode 354, John Reid
As sales manager, you want your people to perform at the peak of their abilities. Hiring outside organizations to train and motivate your team can be an expensive proposition. And most only provide outmoded, “one-size-fits-all” techniques, with no regard for a specific company’s products, services, or customer base. There is a better way. John Reid believes adaptability and communication are the keys to successful selling. He rejects the rigid, cookie-cutter methodology of many current training programs. Instead, he offers a more flexible approach, with conversations that focus on: · Practice and experiential learning · Listening more than speaking · Context rather than models, methodologies, and tricks of the sales trade
Unstoppable
From Episode 353, Craig Ballantyne
I'm so overwhelmed! I just can't do this anymore! There isn't enough time in the day! Enough! It's time to overcome your anxiety, leap over your biggest obstacles, and dominate in your business and in life. After spending years struggling with crippling anxiety attacks and total overwhelm, Craig Ballantyne, best-selling author and CEO of Early to Rise Publishing, developed a bulletproof system to overcome anxiety, get through hell, and dominate in business and life. His trainings have helped millions of people all over the world - including best-selling authors, nine-figure entrepreneurs, and business titans - overcome their greatest obstacles, build more discipline, and live their Perfect Lives. In his latest book, Unstoppable, Craig reveals proven strategies and tactics that will allow you to eradicate your anxiety, build an operator's mindset, and create a truly exceptional life.