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The Best Sales Books From The Sales Podcast

Hosted by Wes Schaeffer, The Sales Whisperer®

List of the Best Sales Books

The Art of SEO

From Episode 393, Stephan Spencer

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Gordon doesn't offer stale advice like "ask more often" or "improve customer service" or "use this script!" He gives you a paradigm-shifting approach to getting loads more referrals while spending less time, effort, and energy. You'll finally see a path to attracting a predictable stream of referrals to your business...without ever "begging" for a referral again! Discover: The three ways to increase your referrability. The trick to getting 5-10 referrals in your very next client meeting Why "asking more" rarely leads to more referrals The secret reason you're not getting more referrals Why chasing "referral partners" is a waste of time

Do you ever feel that the networking you do only produces results sporadically? Have you ever had a lunch or coffee meeting with a referral partner where you both walked away excited about your new “mutually beneficial relationship” and then never got any real benefit? If you’re ready to escape the networking “Hamster Wheel of Death,” this book gives you the path to fast freedom. Finally, discover a method for establishing real, and productive referral relationships without running all over town attending every networking event, charity committee meeting, or Chamber mixer. Use this simple blueprint for easily giving massive value to your key business relationships, catapulting past gatekeepers to reach your most valuable prospects, and reducing your total business development time to just a few focused hours each month.

Inside You'll Discover: Lucrative Publicity Tactics Profitable Branding Strategies Win-Win Joint Venture Methods Money Making Marketing Systems

115 PR Tips to Brand Your Ministry by Pam Perry – This Ebook is a PR pros “marketing mind ”melted down on paper. It covers corporate branding, promoting events, graphic design, how to get radio, TV & print interviews, how to “catch” up on the Web 2.0 revolution and how to build a team, and how to garner a strong internet PR campaign.

James McGregor has spent 25 years in China as a businessman, journalist and author. In this, his latest highly readable book, he offers extensive new research that pulls back the curtain on China’s economic power. He describes the much-vaunted “China Model” as one of authoritarian capitalism, a unique system that, in its own way, is terminating itself. It is proving incompatible with global trade and business governance. It is threatening multinationals, which fear losing their business secrets and technology to China’s mammoth state-owned enterprises. It is fielding those SOEs – China’s “national champions” -- into a global order angered by heavily subsidized state capitalism. And it is relying on an outdated investment and export model that’s running out of steam. What has worked in the past, won’t work in the future. The China Model must be radically overhauled if the country hopes to continue its march toward prosperity. The nation must consume more of what it makes. It must learn to innovate. It must unleash private enterprise.

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future.

• Discover the foundation of inbound principles

• Learn how to put ideas into practice today

• Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.

Customers today have a simple request of all sellers: "Just give me the information I need. Now. Don't dress it up, don't overdo it, don't take me to lunch. The time I have to invest in you is limited, and all your extraneous activity just wastes my time." Zero-Time Selling gives every sales professional, sales manager, entrepreneur and CEO the tools to be completely responsive to that customer request. And win more orders in less time. Zero-Time Selling describes the 10 essential sales practices that will enable you to:

1. Sell more, faster, without adding headcount

2. Create value for customers and differentiate yourself from competitors by how you sell

3. Convert a greater percentage of your sales leads into orders

4. Build a loyal customer base and increase repeat business

5. Increase the productivity of all your sales channels

Customers today are overloaded with information and overwhelmed by options. The truth is, product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has all but disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don’t know, the difference maker for many decision makers . . . is you!The salesperson who is always responsive and completely focused on value will, more times than not, be the one who will stand out from the crowd and get the sale. Combining leading-edge research with a vast amount of field experience, Amp Up Your Sales will show anyone how to become the trusted sales professional who consistently wins new business. Readers will learn how to:

• Maximize the value of their selling

• Accelerate responsiveness to build trust and credibility

• Earn valuable selling time with customers

• Shape the buyer's vision

• Integrate persuasive stories into their sales process

• Build lasting relationships through follow-up and customer service

The bad news is, your customers won’t understand and appreciate all the advantages of your product. The good news is, they aren’t making the decision based on the product, but on you!


Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don’t have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.


Work Smart Business will share with you the tested principles and proven strategies to turn your business ideas into a successful reality. This eye-opening book will give you a road map to reset your business mindset to WORK SMART. It will give you tested, proven strategies to turn your ideas into business success. You will discover methods to create a sustainable business that easily scales itself year after year.


Are you ready to make your sales deals faster, easier and more profitable? No Shit! No-Shit Sales, by the CSO Pro, is a fast-paced sales Entrepreneurship guide designed to increase your monthly sales and income. Carson Cook is an expert in the field of one-call-closes, car sales, insurance sales and processing as well as sales coaching and mentorship. Carson's perspective on closing and sales coaching will boost your sales and inspire your team to transform their monthly numbers by making your deals faster and easier. This handy guide doesn't hold back and shows that sales entrepreneurship is possible for anyone with the ambition to sell like The CSO Pro—Carson Cook. Throughout the book, you'll find activities and sales anecdotes that will help mentor your abilities and change your perspective on the sales cycle. No-Shit Sales is a must read in today's fast paced sales environments; you'll learn how a few sales tricks, psychology, and a little profanity can convert a reluctant lead into an enthusiastic customer—every time!


A professional football player quit during halftime. A military commander quit his troops to be with his family. People who quit are often ridiculed and shamed because we are a hyper-performance-based society where "quit" is a dirty word. There are countless situations of everyday individuals who struggle over the decision to quit because of the emotional stigma associated with the concept. But the notion that "winners never quit" is a myth. The truth is that winners quit all the time. It is the act of quitting a current goal that opens up the possibilities for a new one.


Olympian Jonathan Edwards has written the ultimate guide book for athletes with big dreams and the parents, coaches, and organizations who support them. An "unlikely" Olympian and a coach for over twenty-five years, Jonathan has distilled years of coaching wisdom into this handy book that every athlete, parent, or coach should have in their gym bag. In today's age of competitive sports programs at younger and younger ages, it's easy for athletes to get discouraged. To think that their window of opportunity has passed them by. It's simply not true. Jonathan has a way of encouraging athletes of all ages, and all competitive abilities, to go after their dreams with a comprehensive plan to make it happen.


Simplify Your Strategy and Magnify Your Results. Can your business strategy fit on an index card? Can you run your sales job from an index card? Can it really be that simple? Yes, yes, and yes … eventually. Achieving simplicity isn’t easy, but the rewards are extraordinary. The good news is the hard work has already been done. The blueprint for simplifying your strategy has been created. The Index Card Business Plan lays out a proven system (the Pillar System) to develop a simple strategy – a strategy to cut through the clutter and move you toward clarity, simplicity and most importantly … results.