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The Best Sales Books From The Sales Podcast

Hosted by Wes Schaeffer, The Sales Whisperer®

List of the Best Sales Books

The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others.

The book contains:

  • A unique guide to meditations, especially designed for entrepreneurs
  • A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion
  • An inspirational meditation for each day of the year. . . including leap year
  • Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing

The Prepared Investor demonstrates how readers can protect and grow their net worth in the face of calamity. By offering a new lens to examine major catastrophe, Manske gives a compelling and instructive approach to maximizing one’s portfolio despite tomorrow’s uncertainty. Using twenty specific action steps that highlight how different crises affect investors, readers will see how a few National Guardsmen sank the entire stock market, how the secret Napoleon knew explains investors’ selling behavior, and why a simple statement from particular leaders can be just as much a crisis as an airplane flying into the World Trade Center. Manske shows readers how foolish it is for Wall Street to approach all types of calamity with the same “just hold on” solution.

In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.

Among the counterintuitive secrets you'll learn:
*  It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them).
*  Logic alone doesn't work. Stories and emotions are what move us most.
*  When communicating in a crisis, our first instinct is almost always wrong.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Pulling Profits out of a Hat demystifies business growth and provides an actionable guide to mastering the 5 Disciplines to achieve:

  • Long term sustainability through sound strategy.
  • Sales predictability through improved business development;
  • Greater company wide stability by effectively developing people;
  • Consistent company performance through more efficient execution;
  • A more powerful emotional connection with your employees, customers and community - the magical potion of exponential growth.


Are you looking FORWARD to the next recession? Yeah, you read that right! Most business leaders coast through strong economic times, never braking to create a plan for the next downturn. What they don’t realize is that recessions are unpredictable. If your biggest customer leaves or your best employees start a competing firm across the street, YOU ARE IN A RECESSION.

The Two Most Important Days of Your Life tells the story of Coach Michael Coleman. One week before he gives the commencement address at Thompson High School's graduation, Coach Coleman is asked to speak at the funeral of one of his former students who tragically took his own life. The funeral and subsequent encounters lead Coach Coleman to discovering what life is really about and to sharing a message at graduation that everyone needs to hear.

Partnership Is The New Leadership is the rallying cry for effective leadership in today's world. In the 1980s, Ken Blanchard changed the conversation from management to leadership and began to refocus, retool, and refine the approach to leadership. Our world has continued to change since then and at an even faster pace. To be relevant, influential, and successful today, partnership in leadership needs to be the approach.

Big ideas can come in small packages, and this gem by Ty Bennett shines. Frank, authoritative, and informative, THE POWER OF INFLUENCE compiles some of the best examples of influence available from today's greatest leaders. --Stephen M.R. Covey Like other greats before it, THE POWER OF INFLUENCE is in a special category of books you should read year after year for the succinct wisdom and timeless lessons about becoming a person of influence. --Andrea Waltz THE POWER OF INFLUENCE will enhance your leadership, expand your business, and make your personal relationships more rewarding! --Mike Robbins

The Power of Storytelling is for anyone involved in speaking, selling, leading or teaching. This book is the first of its kind -- a deep-dive, step-by-step guide to influential communication. As Ty breaks down the mindset, the skillset and the toolset of storytelling -- you will learn both the science and the art of how to create, craft and deliver the stories that will engage, persuade and move your audience to take action.

Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.

Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.

While you may not have “sales” in your title, that doesn’t mean you don’t have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you’re selling the other person on an ideal version of yourself. Every Job is a Sales Job will help you learn to identify “selling” opportunities that you may have overlooked. This indispensable roadmap will show you how to take control of your personal and professional success.

The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate--on both sides of the deal--into a concise seven-page tool for bridging selling and negotiation.

Written in the customer's language, your compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for both sides.

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

What would happen to your productivity if your Web searches always quickly returned the most relevant results? Over the course of a year, you could recover days of time wasted on inefficient searches and irrelevant results; and by mastering Google’s search refinement operators and lesser-known features, hard-to-find information such as market research and competitive intelligence would become accessible to you. This book will show you how to find what you need quickly and accurately.