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The Best Sales Books From The Sales Podcast

Hosted by Wes Schaeffer, The Sales Whisperer®

List of the Best Sales Books

Being successful at sales has nothing to do with "selling". The best salespeople are the ones who are curious, not closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it's all covered. There are even chapters for sales managers, direct sellers, and service providers.

 
 

Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded―for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.

 
 
Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that 
works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
 
 
 
 
 
 
 
 

Fix This Next

From Episode 445, Mike Michalowicz

Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you.
 
 
Who survives? Who thrives? As a psychologist who spent more than forty years studying the phenomenon of survival, Al Siebert gained valuable insight into the qualities and habits that help human beings overcome difficult situations-from everyday conflicts to major life stresses. In this revised and updated edition, he delineates the "survivor personality" and examines the latest research to show how survival skills can be learned, leading to better coping, increased success in work and relationships, and a vastly brighter outlook on the future.
 
 
Laurence Gonzales’s bestselling Deep Survival has helped save lives from the deepest wildernesses, just as it has improved readers’ everyday lives. Its mix of adventure narrative, survival science, and practical advice has inspired everyone from business leaders to military officers, educators, and psychiatric professionals on how to take control of stress, learn to assess risk, and make better decisions under pressure.
 
 

INKED

From Episode 441, Jeb Blount

INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer.
 
 
Jack Daly is an international expert in sales and sales management, bringing 30 plus years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies.

A deep dive into three critical areas includes:

1. Building a winning culture in your business. The thrust here is creating an environment in your business where your employees don’t begrudgingly come into work, but rather are excited to be working at your company
2. Sales Management. The emphasis here is on recruiting top performers, coaching, training and building a high performance sales team.
3. Sales. Here are the systems and processes that top performing sales professionals are using to separate themselves from the rest. 

Tools Of Titans

From Episode 436, Rod Santomassimo

This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.
 
What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?
The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times
. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
In Brokers Who Dominate you will learn the strategies and tactics, marketing approaches, prospecting platforms, and support structures of some of the most successful commercial real estate brokers in North America
Improve your overall income, do more of what you do best, and gain control over your life by moving to integrated commercial real estate teams. Teams Built to Dominate tells the stories of teams who have secured a prominent position in their market. This book will show you how to create your own successful team or improve the production of the team you have now.
Knowing Isn’t Doing provides you with a roadmap that will turn the chaos to clarity and confusion to confidence. More importantly, it will provide you with the professional, personal margin to envisioned.

Knowing Isn’t Doing provides you everything you need to transform your business into a consistent income generator, affording you the opportunity to achieve the personal life you desire.
Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today's global organizations.
In 2019, I decided to write a book that shows sales leaders, executives and founders of quickly-scaling companies how to beat the statistics.
Revenue Harvest: A Sales Leader’s Almanac For Planning The Perfect Year is the book for sales leaders with aggressive sales targets who can't leave their sales strategy up to spontaneous market shifts and quick-fix technology.