The Best Sales Books From The Sales Podcast

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.

After years of hard work and ensuing success, Mitzi Perdue offers unique and poignant insights to leaders and readers around the world through her biography of Frank Perdue, who revolutionized the chicken industry.Frank Perdue did chores as a child so young he needed two hands to hold a single egg. But from these humblest of beginnings, he built an empire that today spans the globe. Due to his intuitive sense of the market, there is hardly a person over the age of twenty-five who doesn’t know the tagline, “It takes a tough man to make a tender chicken.” Frank Perdue was an extremely thoughtful and thorough businessman. 

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: 1. Six ways to make people like you;  2. Twelve ways to win people to your way of thinking and 3. Nine ways to change people without arousing resentment.

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others’ attention, motivate others to hear more, and add value with question and actions. Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to:

• make a powerful and positive first impression;
• listen effectively;
• make even a total stranger (potential client) feel understood;
• talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset;
• and achieve buy-in--the linchpin of all persuasion, negotiation, and sales.

Let's face it: We all know people who are irrational. No matter how hard you try to reason with them, it never works. So what's the solution? How do you talk to someone who's out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears? In his book Just Listen, Mark Goulston shared his bestselling formula for getting through to the resistant people in your life. Now, in his breakthrough new book Talking to Crazy, he brings his communication magic to the most difficult group of all—the downright irrational. As a psychiatrist, Goulston has seen his share of crazy, and he knows from experience that you can't simply argue it away.

Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Dan Sullivan is the founder and president of The Strategic Coach Inc. and creator of the Strategic Coach® Program, which helps accomplished entrepreneurs reach new heights of success and happiness. He has over 30 years of experience as a strategic planner and coach to entrepreneurial individuals and groups. He is author of over 30 publications, including The Great Crossover®, The 21st Century Agent™, Creative Destruction, and How the Best Get Better®, and co-author of The Laws of Lifetime Growth and The Advisor Century.

Dan Sullivan is the founder and president of The Strategic Coach Inc. and creator of the Strategic Coach® Program, which helps accomplished entrepreneurs reach new heights of success and happiness. He has over 30 years of experience as a strategic planner and coach to entrepreneurial individuals and groups. He is author of over 30 publications, including The Great Crossover®, The 21st Century Agent™, Creative Destruction, and How the Best Get Better®, and co-author of The Laws of Lifetime Growth and The Advisor Century.

Red Stevens has died, and the older members of his family receive their millions with greedy anticipation. But a different fate awaits young Jason, who his great-uncle Stevens believed might be the last vestige of hope in the family.

"Although to date your life seems to be a sorry excuse for anything I would call promising, there does seem to be a spark of something in you that I hope we can fan into a flame. For that reason, I am not making you an instant millionaire."

Most people have beautiful dreams deep inside—the things they would like to have, the relationships they’d love to enjoy, and the wellness and well-being that would help them express their best, in every way. But often those dreams lie buried inside us. Hidden by fear or unworthiness or a lack of awareness of what could be. Asking is the only language to which the Universe can deliver a solution, understanding, illumination, or plan.

You were born with a destiny. Your job is to discover it. Once you begin to practice the art and science of asking to discover your destiny and start to move toward it, you can manifest innumerable blessings for yourself and others. This isn’t a complicated process; in fact, it’s a simple gift that lies dormant within you. Once you learn to access that gift, everything changes for the better. Ask! will help you access your hidden dreams and reveal them to be recognized and fulfilled in miraculous ways.

It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As we continue to grapple with economic turmoil, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

What this book is really about is how to reliably grow your sales in the near-term by better understanding who your best customers are, what they want, and how to give it to them.

In this essential playbook, Rob Ristagno uses his innovative Five Forces Framework to help you do just that.

A Member Is Worth a Thousand Visitors guides you step-by-step through these five forces, and shows why it is vital to identify your very best customers—your “whales”—and focus relentlessly on their wants and needs.

Basically, in this book, you’ll be able to learn what’s working now WITHOUT spending millions of dollars. You’ll uncover what strategies are tested and proven from each contributor so you can use the same strategies that are generating massive results for e-Commerce companies! Last but not least, you’ll get expert advice on what your business has to do to adapt to the current trends so you can stay ahead of the curve when it comes to using Facebook Ads in your e-Commerce business.