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The Best Sales Books From The Sales Podcast

Hosted by Wes Schaeffer, The Sales Whisperer®

List of the Best Sales Books

"Social Media Explained" answers the biggest questions every business professional needs to answer before diving into a social media initiative! There is also a step-by-step guide to creating your first social media strategy. This is the MUST-HAVE guide for understanding the true business drivers that make social media marketing work. "Social Media Explained" has been used as a textbook at more than 70 universities and has been cited by many as one of the best social media books of all-time.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.

Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. 

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

In The Way of the Superior Man, Deida explores the most important issues in men’s lives―from career and family to women and intimacy to love and spirituality―to offer a practical guidebook for living a masculine life of integrity, authenticity, and freedom. Join this bestselling author and internationally renowned expert on sexual spirituality for straightforward advice, empowering skills, body practices, and more to help you realize a life of fulfillment, immediately and without compromise.

Extroverts are rarely short on words, and their conversations and pitches never feel sales-y to them. The world of sales just comes naturally to the extrovert. However, introverts aren’t comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections.

Known as “The Rapid Growth Guy”, author Matthew Pollard shares how introverts can feel equally comfortable and sincere in the sales world as well without changing who they are.

Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking. A sequel to Pollard’s international bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, this book masterfully confronts the stigma around the so-called extroverted arena of networking.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Are you sabotaging yourself? People have been unconsciously programmed to fail. Are you one of them? If achieving your goals feels like a struggle, get this book. It's the cure for insecurity and self-sabotage! This book will empower you to break free from the shackles that hold you back from reaching goals and experiencing inner peace. Most self-help books tell you what to do. This book gives you the tools and strategies for how to pull it off! Procrastination and deep-seated insecurities plague our world. You will not be able to attain the things and emotions you most want through effort and willpower alone. Positive thinking and desire is not enough. 

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You might think that learning all possible scripts available on the Internet about how to overcome specific objections will do the work. It will, to some degree. There is a better, effective, and efficient way to deal with objections. Resolving - not overcoming objections is the key to win more sales. To do that, you need to have a good understanding of the psychology behind objections first.

Win-win selling, unlocking your power for profitability by resolving objections is a unique must-read solution for those who want to win more sales, more often and with higher profitability.

The World's Greatest Business Plan is the most simple, step by step business plan, designed for entrepreneurs who cannot afford to fail. It is written by bestselling author and serial entrepreneur Sean Castrina. This book offers 5 Bonus chapters to help entrepreneurs start and grow a successful startup. These chapters include: How to Pitch Your Business Plan to Investors, 5 Golden Rules for a Successful Startup, The 7 Biggest Mistakes Startup Founders Make, and Be a Great Entrepreneur.

Johnny Dawkins cofounded a small media company that became a Wall Street giant. But now he must make “the decision” that will dictate the fate of everything he has worked so hard to achieve. With everything riding on his choice, Johnny draws from a lifetime of experiences with his partner and mentor—The Greatest Entrepreneur in the World—to reach his much-anticipated pronouncement . 

 Times Bestselling author and International Speaker “8 Unbreakable Rules captures the soul of business that has made our country great..."-Dan MillerN.Y. Times Bestselling Author of 48 Days to The Work You Love8 UNBREAKABLE RULES FOR BUSINESS START-UP SUCCESS is the most practical start-up book I have ever read.-John Jantsch, author of Duct Tape Marketing and The Referral Engine“A thoughtful, powerful book full of important advice for everyone thinking about starting a business."–Edward D. Hess,Professor of Business Administration & Batten Executive-in-Residence, Darden Graduate School of Business, Author of Grow To Greatness“Starting a business is like finding your way around a dark room.

Pioneering research psychologist Roy F. Baumeister collaborates with New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, Willpower shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best of recent research science, Willpower makes it clear that whatever we seek—from happiness to good health to financial security—we won’t reach our goals without first learning to harness self-control.