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The Best Sales Books from The Sales Podcast

The Art of Persuasion

From Episode 10,  Bob Burg
What if you could get what you want... when you want it...and from whomever has it?
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

Go-Givers Sell More

From Episode 10,  Bob Burg
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.
Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Endless Referrals

From Episode 10,  Bob Burg
The definitive guide to turning casual contacts into solid sales opportunities
In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."
- --Tom Hopkins, author of How to Master the Art of Selling and guest on session 115 of The Sales Podcast

Fundraising Rocket

From Episode 9,  Casey Graham
Learn how to own your vision and overcome your fears and objections to raising money.
Fundraising is hard. Most of us don't even know where to start. The idea of asking for money makes us uncomfortable. Or we become so overwhelmed with all that we could do that we end up doing nothing. Popular books on the subject present complicated strategies that you need a finance degree to decipher. And even if we could figure it out, their methods aren't a fit for the scale of our project. The problem is that we have a dream that needs funding.
We have a vision. We have a worthy cause.
And in order to meet our goals or help those in need, we have to piece together a fundraising strategy that works.

Funded and Free

From Episode 9,  Joseph Sangl, Casey Graham
This book is for every church leader who is looking to generate more money for ministry. One of the most common questions asked by pastors when God provides the next step for their church is, 'How in the world are we going to pay for that?' This book was designed to help leaders learn key principles and assist in their implementation. The vision is challenging and expensive. It is essential to clearly understand and apply the biblical principles provided in His Word.

Believe Bigger

From Episode 8,  Marshawn Evans, JD
Believe Bigger is about resilience, reclaiming your life, and how God uses rejection, hardship, and unexpected circumstances to awaken something greater within...if you’re willing to embrace disruption. You'll see her go from heartbroken and hitting rock bottom financially, to building a multi-million dollar faith-centered enterprise, and finding something super sweet along the way. Calling. Marshawn shares what it takes to turn pain into purpose and your mess into a larger message and life mission.

S.K.I.R.T.S in the Boardroom

From Episode 8,  Marshawn Evans, JD
If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.

Accidental Magic

From Copywriting 101 post,  Roy H. Williams, The Wizard of Ads
Accidental Magic is really two books in one. At first glance, it’s a photo essay book. Striking black-and-white snapshots by amateur shutterbugs are interpreted by 106 graduates of Wizard Academy. These wordsmiths multiply the power of the images with the tools they picked up in class. Take a leisurely stroll through the pages and be entranced by remarkable photos and words that will pull you into other, magical worlds. A most unusual business book – at once beautiful and practical.

Secrets of Online Persuasion

From Episode 7 - John-Paul Micek & Deborah Micek
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover."" -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator

Cold Calling for Women

From Episode 6Wendy Weiss
Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.

No Bullshit Social Media

From Episode 2 - Recommended by D.J. Waldow:
Jason Falls, Erik Deckers: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!
  • Detailed techniques for increasing sales, profits, market share, and efficiency
  • Specific solutions for brand-building, customer service, R&D, and reputation management
  • Facts, statistics, real-world case studies, and rock-solid metrics
Stop hiding from social media—or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.

A Whole New Mind

From Episode 2 - Recommended by D.J. Waldow:
Daniel Pink: The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Daniel H. Pink To Sell is Human

From Episode 2 - Recommended by D.J. Waldow:
Daniel Pink: From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

The Rebel's Guide To Email Marketing

From Episode 2 - Recommended by D.J. Waldow:

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!

The Last Career Guide You'll Ever Need

From Episode 2 - Recommended by D.J. Waldow:
Daniel Pink: There has never been a career guide like THE ADVENTURES OF JOHNNY BUNKO: THE LAST CAREER GUIDE YOU'LL EVER NEED. Told in manga it's the Japanese comic book format that has an international sensation, it's the fully illustrated story of a young Everyman just out of college who lands his first job.
Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, THE ADVENTURES OF JOHNNY BUNKO is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

Brand Against the Machine

From Episode 2 - Recommended by D.J. Waldow:

John Michael Morgan: The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine.

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