"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
Alan Weiss used to give speeches for free. Now his income from professional speaking and its spinoffs totals more than $1,000,000. In Money Talks, he shows you how to follow him up the steps to the very best - and best - paid-platforms! It's simpler than you think. Through stories, anecdotes, and pointers from his own experience, internationally-known speaker Alan Weiss shows you how you can succeed in today's booming market for public speakers.
The "bible" of the professional speaking industry, including ideas on how to pick strong topics for speeches, guidelines for setting fees, how to book oneself, and more. Sample worksheets and agreements to customize are also included.
The winner of "The Apprentice 2" and former US Army Intelligence Officer and Airborne Ranger identifies the principles he learned in the military that led to his success in business and on the hit NBC show. He also interviews business luminaries who talk about their military experiences.
Inspired by reader submissions to her blog Escape from Cubicle Nation Slim provides everything one needs to consider before making the decision to become self employed from the nuts and bolts of starting a business to a full discussion of the emotional issues involved Millions of people hate their jobs and would love to start a small business. Very few actually try because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be it s hard to give up the salary and benefits. But for some taking that leap can be the smartest happiest decision of a lifetime. Pamela Slim a former corporate training manager left her office job twelve years ago to go solo and has enjoyed every bit of it In her groundbreaking book based on her popular blog Escape from Cubicle.
Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
