The Best Sales Books from The Sales Podcast

• The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
• If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
• If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
• If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
• If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Make every sales call count and be the ONE seller buyers want to talk to! With DISCOVER Questions™ , you will be able to differentiate yourself from the pack, create value for your buyers and connect is ways you never knew were possible. The research (over 15 years of it with sellers like you!) and anecdotes from actual sales calls will show you exactly how to become more effective in all stages of your sales process. You will advance the sale more efficiently when you use DISCOVER Questions™ and the sales approach described in this book.

Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.

• Inspire, challenge, and enable buyers
• Change your behavior to build trust and increase sales
• Step into your leadership potential
•  See yourself the way your buyers do
• Feel good about selling again

This ultimate guide to leglocking in the modern era by these two well-known BJJ black belts instructors is now available as a 6 DVD set This resource will give you a proven, step-by-step system for safely adding ultra-effective lower body submissions to your game. Now you can add the same leglock techniques and strategies that have transformed the grappling scene to your own submission arsenal. Leglocks are the hottest area of jiu-jitsu right now, and that’s for a good reason… They are the great equaliser and give you a totally unfair advantage on the mat. Leglocks allow you to go against people who should be completely dominating you, turn the tables, and tap them out instead. There are lots of grapplers who are super skilled at the traditional upper body submissions but are still absolute beginners at leglocks. It’s not the way it should be, but many BJJ black belts are wizards at armbars and triangle chokes but only white belts when it comes to understanding the lower body game. This creates a HUGE opportunity for you right now to submit higher belts. All you need is to know what to do. 

How to Defeat the Bigger, Stronger Opponent in No Gi is the latest offering by BJJ black belts Emily Kwok and Stephan Kesting. This set contains more than 7 hours of hard-hitting instruction on the guard sweeps, pin escapes, guard passes, chokes and armlocks that work against someone much bigger than you when you're on the ground. The particular emphasis of this set are techniques that work especially well in no gi grappling, when you don't have your opponent's lapels and sleeves to hold onto.

Guard sweeps get you from the bottom to the top in grappling situations. Sweeping an opponent is a very important, yet difficult, skill to master in Brazilian Jiu-jitsu, submission grappling and mixed martial arts. The butterfly guard and X guard, working together, give you some of the most powerful sweeps available

This workout is a self-contained introduction to the art of Yoga, designed specifically to meet the needs of the modern martial artist. Learn the stretches, breathing exercises and underlying principles that are making Yoga a neccessity for serious martial artists everywhere. Improve your flexibility, strengthen your body, increase your energy and master your breathing. Each stretch is presented in detailed with easy to follow instructions, shown from multiple angles for maximum clarity. Beginner and more advanced variations are demonstrated to ensure both safety and challenge for all levels of students. The DVD includes a menu for easy navigation and a special section on the benefits of Yoga for martial arts.

Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America’s most trusted source of financial advice. It answers would-be business owners’ biggest question—how do I fund my venture?—then explains the mechanics of building, running and growing a profitable business. You’ll learn:

• How to write a winning business plan
• Secrets to finding extra money during the lean years and beyond
• Ways to keep your stress in check while maintaining a work/life balance
• How to manage your time, including taking vacations and dealing with sick days
• Strategies for keeping your business running smoothly—from investing in technology to hiring the right people
• Marketing and management basics
• When angel investors or venture capital might be an appropriate way to grow
• How to execute your exit strategy

Let Inc. help launch your dreams. Makers, doers, and dreamers-for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action. Warby Parker shook up the eyewear sector with its innovative, socially-conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes-and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned. Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:

• Come up with a brilliant business idea
• Select the best structure and strategy for your startup
• Figure out funding
• Get the word out-and get customers
• Dig deep to discover their wants and needs
• Become an exceptional leader
• Prepare to go global