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Why do we never have the time to do it right...but we always make the time to do it over?
You can find the answer to every sales, marketing, staffing, and CRM/SaaS question you've ever had...eventually.
You come to me when you need the answers now…
When you’re tired of doing things “the way we’ve always done them” because you’re just not getting the results you want and need and know you can get.
Wes Schaeffer, The Sales Whisperer® delivering SEMPL keynote speech in Europe.
But the help you find is just selling ya...
Every consultant, coach, advisor, mentor, thought leader, and goo-roo you reach out to is selling you UNTIL you pay them something—anything—at which point they have a fiduciary responsibility to perform and render said services for your benefit.
That's why you are here.
That's why I have this page and offer this initial deep dive service.
It's a toe-in-the-water.
It's a baby step.
It's a let’s-run-some-tests, let's-get-acquainted, see-what-ails-ya, maybe-this-is-all-ya-need, but-if-ya-need-more, here's-how-much-it'll-be-and-how-long-it-will-take-to-get-ya-there process.
When we found you, we were looking to...implement marketing automation to nurture our prospects, retain our customer base, and free up my time to develop further marketing strategies. We were really pleased with the results, especially...the ability to be up and running with a very complex system in less than a month.
"As a direct result of working with you, we found that...we were able to get our system up and running smoothly in a short amount of time. We recommend you to anyone who...has specific goals for their marketing automation and wants to pull it together quickly."
We have been discussing which CRM to buy...Your article is so true and now I would gladly pay you those 500USD for CRM selection as it took me 40 hours for sure. What do you need to give me a quote or bring my processes to a next level?"
This is a deep dive into the sales, marketing, advertising, personnel, and technological components of your business to see how everything meshes to create a seamless sales & marketing choreography.
No Aspect Of Your Business Operates On An Island!
The A.B.C.D.E. Sales & Marketing System™ of Wes Schaeffer, The Business Fixer®
Everything is interconnected and interrelated. How your ads look, how your website loads, how you answer the phone, how you provide quotes, and how you service your prospects and clients all matter.
Your business needs to be run like the eco-system that it is…a cash-creation assembly line, an asset-building machine.
That’s why I say pipelines and funnels are good and necessary components of any business, but until you follow The A.B.C.D.E.™ Sales & Marketing System, you’ll feel like you’re always just chasing your tail because they are incomplete pieces of the business growth pie.
In this deep dive, we will start with your initial concern, which we must name and claim.
It’s not “EVERYTHING SUCKS!”
Yes, it may feel like everything sucks, but like an ER doctor, we must triage your business, find the most threatening issue, and stop that bleeding.
So we’ll look at your:
Ads
SEO
Technology stack, i.e., your CRM, Marketing Automation, Sales Automation tools
Sales processes, i.e., prospecting processes, scripts, etc., or lack thereof,
Conversion metrics and stages,
Reporting, and more...
We’ll leave no stone unturned as we evaluate what is working, what is not, what your goals are, and what it will take to reach and surpass them.
Once we have a handle on your issues, we’ll prioritize them, which will help us understand what it will take to fix them.
You should invite one or two key personnel to the calls to expedite the discovery sessions, and you may want to bring different personnel on at different times or on different sessions, but I recommend no more than one or two at a time.
Otherwise, these calls can turn into a staff meeting or a finger-pointing session, and we may not get the truth we need in a timely manner due to personality conflicts.
All of our meetings will be recorded so you can reference them and share them with others who are not on the calls to help this process along.
This is not a quick-fix, snap-your-fingers, and everything is hunky-dory.
Plan on several 30-60 minute calls over the course of a couple of weeks to really get down to the nitty-gritty.
You still have a business to run, and this type of discovery/uncovering can be exhausting.
Like a home remodeling project, once you start looking in the attic and in the basement and pull up some floorboards and remove some drywall, there’s usually an unexpected “gotcha” you find that slows you down, confuses you, stumps you for a minute or three.
On our calls, you may need to do some homework for a day or two before we can have our next call. That in and of itself will be illustrative and valuable because anything you can measure, you can improve.
So, prepare to have your business processes documented and measured so you can improve.
When you work with The Sales Whisperer® and my team, you only cry once: that’s when you make the initial payment.
After that, everything else is smooth sailing because I’ve learned it’s better to pay more than you hoped than less than you should.
Now let's go sell something together,
Wes