Every day I hear:
“We have 102 patents.”
“We’ve spent 10 years researching and developing and testing this product.”
“We’ve spent over $50,000,000 in R&D on this patented procedure.”
“Our gizmo is the easiest to use.”
“Our doo-hickey has the most features.”
Followed by:
“Sales are down.”
“Morale is down.”
“Turnover is up.”
“Competition is up.”
“Returns are up.”
“Margins are down.”
“My blood pressure is up.”
To which I respond:
“I know. And you want to know why? Because nothing matters until you master building your list. You build your list with a website that sells. You build a website that sells by mastering these 5 critical components:
- Graphics.
- Functionality.
- Content.
- Inducement.
- Opt-in Form.
You must then market your presence / offer / inducement via every viable means including social media, direct mail, blogging, PPC, advertisements, even trade shows and Chambers of Commerce.
You must then master the art of follow up.
Follow up is mastered by tagging/categorizing your prospects and communicating with them in a timely, relevant manner. It is also mastered by automating this whole process.
So until you realize your key job is to build a list and then communicate with that list on a regular basis you’ll continue to stress out and grind your teeth and wring your hands and bang your head as to why your fancy gizmo with all the blinky blue lights isn’t selling.
That’s why I use Infusionsoft to help me grow without adding staff. For your 30-day free trial just click this non-blinky-blue link.
