SEM – Search Engine Marketing – or PPC – Pay Per Click – or CPC – Cost Per Click – or CPM – Cost Per Impression – are all terms for paying for lead and traffic generation to your website. When done right you can get on the first page of Google and Yahoo immediately and begin driving traffic to your site. But you better have a good landing page, interesting content and a compelling offer if you are to get them to give you their information to help you build a list.
What is SEM, PPC, CPC, CPM?
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