The whirlwind and the mission
The vortex and the goal.
The ringing phone and the bigger picture.
Focusing on the former leads to feeling overwhelmed.
Being overwhelmed leads to feeling inadequate.
Feeling inadequate leads to giving up the dream.
“Overwhelmed and inadequate” is how a manager with whom I met last week described his feelings after typical training programs delivered by well-meaning readers-of-books that demonstrated their prowess at book reading during the previous 48 hours by giving you even more books and binders to read for yourself, that only end up becoming collectors of dust and of guilt because you never touch them again…
…which leads to more feelings of overwhelmness and inadequaintenancies.
All of my clients realize several things about business:
- It’s easy to start a business.
- It’s hard to run a business.
- It’s almost impossible to succeed at business.
- Until you succeed you’re the loneliest person on Earth.
- Even after you succeed only fellow-business owners understand you.
- You can only succeed when you develop systems and processes and surround yourself with excellence because…
- There is a lot to do.
- You cannot do it all.
- Others can do it just as good as you if you train them.
- Your clients are happy with what your staff can do as long as they know it’s done under your watchful eye.
- Your eye remains keen and sharp and fresh and productive when it is not tired and blurred with the tears of exhaustion and frustration that always come when you try to do it all yourself.
“Doing it all” was bad enough before the internet “made our lives simpler.” (Your life and business ARE simpler now, right? Really? Hrumph.)
Now we must wrestle and wrangle with a slew of tools and sites and acronyms that we cannot even define let alone leverage – SaaS, CRM, SMS, MMS, PPC, SEM, SEO, CSS, HTML, PHP, JV, ADD, ADHD, OCD, ED, ROFLMAO, RUOK, BFF, WTF?
And wrangle and grapple and run and hide is what we tend to do because we do not want to appear stupid to our peers or the marketplace and we do not / cannot spend a ton of money on some pointy-headed, fast-talking, highfalutin, self-proclaimed guru to waste our time and money confusing us some more.
What small business owners need is a reliable, effective, measurable, repeatable, affordable way to deliver a powerful message in a powerful manner.
You need access to capable technicians and advisors to assist with the development and dissemination of that message.
And you need a place where you can mingle and brainstorm and “brain-still” with your peers behind closed doors, away from the watchful, prying eyes of “the marketplace” to rejuvenate your spirit and put a spring back in your step.
That is why we are developing two programs for you, the entrepreneurial business owner.
1) An institute of higher business and marketing learning that will convene regularly in the wine country of Southern California. The good weather, great wine and exceptional learning will make the programs worth the walk, drive, flight, boating or hot-air ballooning it will take for you to get here.
2) A limited-membership, online community and package that will provide:
- Up to 10 hours of web and graphics design per month!
- A state-of-the-art CRM package(NO, Outlook is NOT a CRM!).
- Tweaked-out, souped-up, professionally designed social media platforms all fully integrated and synchronized so you do not waste your time monkeying with people telling you they had mac and cheese for lunch.
- DAILY social media marketing assistance.
- Monthly copywriting and content creation assistance.
- Private coaching.
- Superstar salesperson hiring and training assistance every month.
- Group forum.
- Online media and training vault.
And the best part…you get it all for about the cost of a minimum wage employee with benefits.
And the bestest part…your success is guaranteed.
If you would like to be informed of the progress of either of these programs please follow this link and you will be added to a “sneak peek / pre-announcement” list that will enable you to reserve a seat in either program before anyone else and quite possibly with added bonuses.
Merry Christmas,
Wes
P.S. I cannot stress enough the importance – the necessity – of you joining the list to be notified of the launch of #2 above. When it is unveiled in the coming weeks only 15 action-oriented, growth-determined entrepreneurs will be allowed to join and participate and explode their business.
Approximately 60 days later we will re-open the doors to a new round of business leaders but the price will be at least 50% more, which proves the oft-non-completely-quoted adage,
“Good things come to those who wait, but only those things left behind by those who hustle.”
Want an early Christmas present? Follow this link and tell me who said that quote and provide your name and email and get a little something from the Whisperer’s bag of goodies.
