Every one of my past clients are past clients because they were looking for that “silver bullet” to make their businesses grow.
They are past clients because they thought they could just cut a (small) check, flip a switch and watch the money come in over their iPhone banking app while they kicked back in a hammock on some sunny beach and barked an occasional order from time to time via text or email.
(You don’t go to the gym January 1st and you’re suddenly and consistently in shape for the entire year. So why do business owners think Sales and Marketing training and programs are any different?)
What they didn’t (and most probably still don’t) realize is that people don’t do business with you for one of two reasons: 1) your market either doesn’t know about you; 2) or they do.
Here’s the double-edged sword: I can help you make the phone ring but if you have:
- A systemic inability to answer the phone in less than 5 rings, and/or,
- Rude, obnoxious, ignorant boobs answering your phones, and/or,
- A habit of greeting new prospects with kids macking down on tuna casseroles while their feet are propped up on the front desk, and/or
- Staff that can’t fill out standard forms and do basic data entry, and/or,
- A dirty, stinky, crowded, under-stocked, under-staffed facility, and/or,
- Staff that won’t follow your instructions, and/or,
- The social and people and communication skills of Attila the Hun fighting dysentery and laryngitis, which causes your people to run for the hills when they see you pull up into the parking lot…
…then what you need is not a silver bullet but a box of silver bullets…and a house-cleaning…and an attitude adjustment.
But if you really want to know what the biggest silver bullet on the planet is for growing your business beyond your wildest dreams it’s a coach/friend/mentor/advisor/strategist/no-bullshitter that will tell you:
- “how the cow eats the cabbage,”
- where your business needs improvement,
- where your blind spots are,
- how to create realistic goals and action plans, and
- hold you accountable to completing them.
Once you have your house in order I’ll help you tell the world.
But paying to market a crappy business is like taking a limousine from your private jet to a climate change summit to ponder the non-occurring changes erroneously predicted by your peers that manipulated data to fit their agenda. It just doesn’t add up.
I’m ready to help you grow. Are you?
