The Sales Whisperer® » Verizon http://www.thesaleswhisperer.com The Abode for Abundance. Mon, 21 May 2012 03:53:27 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Copyright © The Sales Whisperer® 2008-2012 wes@thesaleswhisperer.com (Wes Schaeffer, The Sales Whisperer®) wes@thesaleswhisperer.com (Wes Schaeffer, The Sales Whisperer®) Professional Sales Training, Marketing Consulting, Business Building 1440 http://www.thesaleswhisperer.com/wp-content/uploads/2012/05/tsw-300x300-podcast.jpg The Sales Whisperer® http://www.thesaleswhisperer.com 144 144 http://thesaleswhisperer.com/?feed=podcast The Weekly Whisper from Sales Training & Marketing Expert, Wes Schaeffer, The Sales Whisperer®. The Abode for Abundance. Sell more, faster, at higher margin, with less stress in 30 days or less guaranteed. Selling is the transference of feeling. If you don't feel good about what you're doing how can you make the prospect feel good about buying from you. Learn to open relationships instead of simply closing sales with advice, tips, wisdom and humor from Wes Schaeffer, The Sales Whisperer®. professional-sales-training, email-marketing, crm, ecommerce, salesforce, marketing-consulting, e-commerce, sales Wes Schaeffer, The Sales Whisperer® Wes Schaeffer, The Sales Whisperer® wes@thesaleswhisperer.com no no If You Wanna Sell, Stories You Must Tell | How To Tell A Story http://www.thesaleswhisperer.com/if-you-wanna-sell-stories-you-must-tell-how-to-tell-a-story/ http://www.thesaleswhisperer.com/if-you-wanna-sell-stories-you-must-tell-how-to-tell-a-story/#comments Wed, 22 Feb 2012 14:47:03 +0000 thesaleswhisperer http://www.thesaleswhisperer.com/?p=9445

Be interesting to keep your prospects from sleeping like babies.

Be interesting to keep your prospects from sleeping like babies.

“Sleeping Prospects Do Not Buy!”
How To Be More Interesting In Your Prospecting and Selling Endeavors
Ever heard the story of having the faith of a 1 mm diameter Brassica juncea?

Me neither.

But we’ve all heard the story where Jesus tells us the parable of having faith the size of a mustard seed.

Why a mustard seed? Because it’s one of the smallest seeds on the planet. Jesus was making a point and he used stories and examples that people of his time could relate to in order to do so.

Facts tell. Stories sell.
Jesus knew how to tell a good story and look what it did for His legacy!

Why aren’t you telling more stories?
“Wes, what kind of story can I tell about wedding planning, trash collection, IT services or cosmetic surgery?”
Oh ye with the creativity of a mustard seed!

Today I worked with a client who sells commercial trash services. Who knew that businesses have a choice when it comes to who picks up their trash?

Apparently the big guys don’t want you to know you do have a choice.

So as I asked him what makes his company special he said they are locally owned and operated, are certified and insured, yada, yada, yada…and take the time to deodorize the big trash bins at a client’s office each week, to which I replied,
“Holy cow! How nice is that! I’ve been by some DISGUSTING trash bins at corporate sites and it reflects poorly on the company that offices there. You need to play that up!”

“Really?”

I told him the story of the plumbing company that played up the fact that their plumbers didn’t stink. (Mike Diamond here in SoCal.)

We both chuckled at that but he got the point. He’s now writing a free report as a Lead Magnet and one of the questions he’ll answer is “Do my dumpsters have to stink?”

Now is any property manager or comptroller of a building really asking that question on a regular basis? Probably not.

Have they all asked that question at least once or twice during their business careers? Yes.

Will they ask it now? You bet.

In Lori Silverman’s book “Wake Me Up When The Data Is Over” she reminds us “Facts inform, stories resonate. Facts are filed away. Stories inspire and connect to deeper currents that move us to reflection and inspiration.”

Jesus told stories. Lori tells stories. Lori tells stories about Microsoft, Verizon and even my good ol’ U.S. Air Force telling stories to get a point across, motivate employees and win new customers.

Now we’ll be telling stories about dumpsters in Florida and I guarantee you my client will make more sales this year than last by telling them.

What’s your story?

-Wes Schaeffer

P.S. The Silver Inner Circle is fired up, polished to a glossy sheen, streamlined, online and ready to shine. You can kick the tires for the first month for less than Whitney Houston box set on Amazon. Join the Inner Circle today and start telling better stories tomorrow.

P.P.S. If you’re in a rush and/or don’t like crowds and could benefit from some personal attention to learn how to tell your story and you appreciate consulting that is reassuringly expensive you will enjoy my private consulting services.

]]> http://www.thesaleswhisperer.com/if-you-wanna-sell-stories-you-must-tell-how-to-tell-a-story/feed/ 2 How NOT To Win Customers – Verizon FIOS Makes A Mess http://www.thesaleswhisperer.com/how-not-to-win-customers-verizon-fios-makes-a-mess/ http://www.thesaleswhisperer.com/how-not-to-win-customers-verizon-fios-makes-a-mess/#comments Tue, 09 Feb 2010 23:57:54 +0000 thesaleswhisperer http://www.thesaleswhisperer.com/?p=4190

Verizon FIOS has some smoking hot fiber to the home service and has been my ISP and TV provider for over 5 years. However, last week I moved into my new home in SoCal and I had to make this video and post.

To their credit the technician was right on time, which is very cool. However, after pulling some cables and drilling a couple of holes the technician left a mess behind him. What you see is insulation pulled out of the wall and left all over my home office floor.

What you don’t see are the JACKED UP cables behind my TV that I had to untangle just for ease of upgrading in the future.

In today’s competitive environment it’s not enough to just do enough. You need to under-promise and over-deliver.

Verizon FIOS did not do that here.

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