“If you’ve read about social media or been to any marketing conferences, you’ve probably heard tons of advice like love your customers, engage in the conversation, be yourself, and make friends. I call this unicorns-and-rainbows advice. Take a couple of time-honored adages, add in the unquestioning awe of an unaware audience, and pretty soon you’ve got an entire industry based on easy-to-agree-with but unsubstantiated ideas. But there’s a problem. Myths aren’t real and superstitions often do more harm than good.” -Dan Zarrella, Zarrella’s Hierarchy of Contagiousness So many people think “if I just get a Twitter account and Facebook Fan Page I can grow my business.” Really? I hope you have a prescription for whatever it is you’re smoking. The irony is most people are neither sociable or knowledgeable when it comes to marketing but somehow two wrongs make a right when it comes to Twotting and Facetubing and Youbooking. (There are [...]

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