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	<title>The Sales Whisperer® &#187; Prospecting</title>
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	<link>http://www.thesaleswhisperer.com</link>
	<description>The Abode for Abundance.</description>
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	<copyright>Copyright © The Sales Whisperer® 2008-2012 </copyright>
	<managingEditor>wes@thesaleswhisperer.com (Wes Schaeffer, The Sales Whisperer®)</managingEditor>
	<webMaster>wes@thesaleswhisperer.com (Wes Schaeffer, The Sales Whisperer®)</webMaster>
	<category>Professional Sales Training, Marketing Consulting, Business Building</category>
	<ttl>1440</ttl>
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		<title>The Sales Whisperer®</title>
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	<itunes:subtitle>The Weekly Whisper from Sales Training &#38; Marketing Expert, Wes Schaeffer, The Sales Whisperer®.</itunes:subtitle>
	<itunes:summary>The Abode for Abundance. Sell more, faster, at higher margin, with less stress in 30 days or less guaranteed. Selling is the transference of feeling. If you don&#039;t feel good about what you&#039;re doing how can you make the prospect feel good about buying from you. Learn to open relationships instead of simply closing sales with advice, tips, wisdom and humor from Wes Schaeffer, The Sales Whisperer®.</itunes:summary>
	<itunes:keywords>professional-sales-training, email-marketing, crm, ecommerce, salesforce, marketing-consulting, e-commerce, sales</itunes:keywords>
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	<itunes:author>Wes Schaeffer, The Sales Whisperer®</itunes:author>
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		<itunes:name>Wes Schaeffer, The Sales Whisperer®</itunes:name>
		<itunes:email>wes@thesaleswhisperer.com</itunes:email>
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		<item>
		<title>Do Feelings Create Actions Or Do Actions Create Feelings?</title>
		<link>http://www.thesaleswhisperer.com/do-feelings-create-actions-or-do-actions-create-feelings/</link>
		<comments>http://www.thesaleswhisperer.com/do-feelings-create-actions-or-do-actions-create-feelings/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 16:51:38 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[12th Man]]></category>
		<category><![CDATA[Infusionsoft]]></category>
		<category><![CDATA[Kiai]]></category>
		<category><![CDATA[Kiyop]]></category>
		<category><![CDATA[LSU Fight Song]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[Processes]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[Texas Aggies]]></category>
		<category><![CDATA[The Edge of Success]]></category>
		<category><![CDATA[Zig Ziglar]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=7593</guid>
		<description><![CDATA[Shut up and git 'er done. Are you building a business or a lifetime of excuses? Professionals roll up their sleeves and perform. Period. From what are you hiding? Take action now to live like you deserve tomorrow.]]></description>
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<p>&#8220;I don&#8217;t feel like prospecting right now. I&#8217;ll go check out LinkedIn and network there for an hour or two until I get that tingling feeling for the phone.&#8221;</p>
<p>&#8220;I&#8217;ll finish my marketing campaign later. I&#8217;m just not feeling it right now. I&#8217;ll go sort through some Tweets for an hour or two and get inspired.&#8221;</p>
<p>&#8220;Things are just hard right now. I&#8217;ll work on building my business later. I have to get my taxes done anyway.&#8221;</p>
<p>&#8220;I&#8217;m not alone in feeling this way, you know? Don&#8217;t think I&#8217;m wimping out. I&#8217;ll get my head back in the game next week. I&#8217;m sure things will work out fine. I have a little cold. I think I&#8217;ll take a nap.&#8221;</p>
<p>There&#8217;s a reason martial artists deliver a <a title="Martial Art Battle Cry" href="http://en.wikipedia.org/wiki/Kiai" >battle cry / yell (Kiai or Kiyop)</a> when they deliver a blow. There&#8217;s a reason you don&#8217;t mess with the <a title="Texas Aggies 12th Man" href="http://www.youtube.com/watch?v=4NUxFE2oJ-M&amp;feature=related">Texas Aggies 12th Man</a>. There&#8217;s a reason LSU fans and players go nuts when <a title="LSU Fight Song" href="http://www.youtube.com/watch?v=dzRDBNv7xeU&amp;feature=related">they hear this song</a> (wait for the horns to kick in at the 18 second point.)</p>
<p>Actions create feelings. If you don&#8217;t feel like prospecting or marketing or writing or doing whatever is necessary to build your business do these four things:</p>
<ol>
<li><strong>Shut up and do it anyway. </strong>Babies need their diapers changed. Clogged toilets must be unclogged. The Sun must revolve around the Earth (<a title="Stupid Americans Think The Sun Revolves Around The Earth" href="http://www.nytimes.com/2005/08/30/science/30profile.html?pagewanted=print">at least according to 20% of stupid Americans that I hope don&#8217;t work for you</a>). Businesses in a capitalistic economy must advertise, market, prospect, promote themselves and close sales to grow. (See &#8220;<a title="How Well Do You Do What You Do When You Don't Feel Like Doing What You Do?" href="http://www.thesaleswhisperer.com/how-well-do-you-do-what-you-do-when-you-dont-feel-like-doing-what-you-do">How Well Do You Do What You Do When You Don&#8217;t Feel Like Doing What You Do?</a>&#8220;)</li>
<li>Once you did what you needed to do analyze why you don&#8217;t like doing whatever it is that&#8217;s holding you back.
<ol>
<li>Are you lacking the skills to do it?
<ol>
<li>Can the skills be learned in a timely manner?</li>
<li>Can you affordably and effectively outsource it? <em><strong>Whatever you suck at should be outsourced every time, all the time.</strong></em></li>
</ol>
</li>
<li>Are you lacking the energy to do it?
<ol>
<li>What is your pre-work routine?
<ol>
<li>Do you allocate enough time to do what needs to be done?</li>
<li>Have you given enough thought and focus to what needs to be done? (Prior Planning Prevents Piss Poor Performance)</li>
<li>Do you have the right tools to do what needs to be done?</li>
</ol>
</li>
<li>What is your daily / lifestyle routine?
<ol>
<li>Do you sleep enough or do you stay up late watching movies and 90210 reruns and playing video games?</li>
<li>Do you eat right or do you still think Doritos and Oreos with light beer is a complete meal?</li>
<li>Do you exercise 3-5 times per week or have you let yourself go with the excuse &#8220;I&#8217;m not in bad shape for a 30 / 40 / 50 / 60 year old&#8221;? (My second favorite is &#8220;I&#8217;m not out of shape. Round is a shape.&#8221;</li>
</ol>
</li>
<li>Are you following your life&#8217;s purpose?
<ol>
<li>If not then you&#8217;ll be faced with these challenges forever.</li>
<li>Figure out how to do what you love or at least enjoy, even if it means you&#8217;re making less money.</li>
</ol>
</li>
</ol>
</li>
</ol>
</li>
<li>Develop a plan to outsource that which you truly hate and suck at.</li>
<li>Implement a plan to create a business, not a service.
<ol>
<li>When you own and run a &#8220;service&#8221; you have to be there all the time to do it. Doctors, dentists, attorneys, CPAs all provide a service and while most are paid well to provide that service they must still be there doing what it is they do to keep the money rolling in.</li>
<li>When you own and run a business you can implement processes and systems that run for you day and night to free you up to do what you want to do. Check out &#8220;<a title="The Edge of Success" href="https://crm.infusionsoft.com/go/theedgeRP/wschaeffer/">The Edge of Success</a>&#8221; for some inspiration on getting this done.</li>
</ol>
</li>
</ol>
<p>Now that you&#8217;ve read this post what will you get done in the next hour? Today? This week? Start small. But start. Just like going to the gym or eating better, you&#8217;re always glad you did it after you got it done.</p>
<p>Make your list and attack that which you hate the most first, even if you don&#8217;t feel like it. Like Zig Ziglar says, &#8220;If you gotta eat a frog, there ain&#8217;t no use staring at it.&#8221;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Only 3 Things Can Happen When You Submit A Proposal (And 2 Are Bad)</title>
		<link>http://www.thesaleswhisperer.com/only-3-things-can-happen-when-you-submit-a-proposal-and-2-are-bad/</link>
		<comments>http://www.thesaleswhisperer.com/only-3-things-can-happen-when-you-submit-a-proposal-and-2-are-bad/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 16:07:50 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Duffy Daugherty]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[Proposals]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=7378</guid>
		<description><![CDATA[Giving detailed proposals blindly to unknown prospects that contact you at random is the recipe for frustration, exhaustion and failure. To make more money in sales you must leverage these proper proposal procedures.]]></description>
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<p><img class="alignleft size-full wp-image-7379" title="Duffy-Daugherty-Michigan-State-football-coach" src="http://www.thesaleswhisperer.com/wp-content/uploads/2011/01/Duffy_Daugherty.jpg" alt="Duffy Duagherty is the Hall of Fame Michigan State football coach and great motivator." width="233" height="318" /><a href="http://en.wikipedia.org/wiki/Duffy_Daugherty">Duffy Daugherty</a> was a great coach for the Michigan State Spartans and lead them to two national championships in the &#8217;60&#8242;s. He was a fan of running the football because <span style="color: #993300;"><strong><em>&#8220;Three things can happen when you put a ball in the air &#8212; and two of them are bad.&#8221;</em></strong></span></p>
<p>By that he meant when you threw the ball it would either be:</p>
<p>1) Dropped.<br />
2) Intercepted.<br />
3) Caught for a gain (the desired result.)</p>
<p>The same can be said for submitting proposals in that only three things can happen and two of them are bad.</p>
<p>1) It is rejected.<br />
2) You are asked to change it to meet the demands of the prospect.<br />
3) It is accepted.</p>
<p>That is why I cringe when I hear sales people and sales managers tell me with pride how many proposals they are doing on a daily/weekly/monthly basis. My goal is to quote big deals at high margin with maximum ROI late in the relationship-building / needs analysis process only after I&#8217;ve met with the person that controls the purse strings and they&#8217;ve confirmed their pain, put a dollar amount on that pain, then, and only then, will I submit a proposal as a <strong>confirmation step</strong> instead of a <strong>sales/persuasion step</strong> and I want to submit them less often than I did last year, last quarter, last month. (<a href="https://crm.infusionsoft.com/go/imgrp/wschaeffer/">Marketing and sales force automation</a> is an entirely different story and process and skill set.)</p>
<p>Sounds counter-intuitive, doesn&#8217;t it?</p>
<p><strong><span style="color: #0000ff;"><em>&#8220;But, Wes! I have to give proposals to get an order. That&#8217;s how things are done. Prospects meet with us or find us online. They call or email asking for a proposal and I give it to them. Sure, some disappear <span style="color: #000000;">(and probably use my quote to get a better deal with a competitor)</span> and some come back wanting me to change it <span style="color: #000000;">(often at a lower price)</span>. But if I don&#8217;t submit proposals how will I make sales? This is how we start the dance.&#8221;</em></span></strong></p>
<p>Do you see the problem here? Most salespeople incorrectly use proposals as a:</p>
<ol>
<li>&#8220;Quote and hope&#8221; Hail Mary.</li>
<li>Wham, Bam, thank you, Ma&#8217;am shortcut.</li>
<li>One step sales tool.</li>
<li>Way to &#8220;start&#8221; a relationship rather than a way to &#8220;summarize&#8221; and &#8220;conclude&#8221; it.</li>
<li>Servant&#8217;s response to the demands of the prospect. (If they&#8217;re calling you for a quote the chances are good they are simply price-shopping, which means someone other than you [think competition] is telling them what they need.</li>
</ol>
<p>None of these will work out well nor will they lead to longevity and stability in your sales career.</p>
<p>When done properly the proposal should be given at the end of a thorough dialogue with the prospect who both admits his issues and has quantified their impact on his bottom line. Until your prospect says &#8220;I have a problem and it&#8217;s costing X dollars&#8221; you&#8217;ve not reached a mutual agreement as to how best to proceed to solve his issues.</p>
<p>From now have the discipline to slow down and refuse to give a proposal until the prospect answers at least a few rudimentary questions about her situation so you be sure what you offer is a) a fit, b) affordable and c) not just some silly exercise where you are being used as that &#8220;third bid&#8221; to meet the needs of the prospect&#8217;s CFO.</p>
<p>In other words, if you are using proposals to &#8220;poke and prod and explore&#8221; the needs of the prospect you have lost control of the sales process.</p>
<p><strong><em><span style="color: #0000ff;"> &#8220;But, Wes! Prospects are so demanding. The competition is so tough. If I don&#8217;t give them a quote as soon as they ask for it they&#8217;ll call the guys across the street and I&#8217;ll lose the deal!&#8221;</span></em></strong></p>
<p>Really? How much does it cost to make a proposal? Take your salary and that of everyone that must review/contribute to the creation of your proposal and multiply everyone&#8217;s hourly rate times the time it takes to create the proposal. Do it every time you make changes to the proposal.</p>
<p>Then add the office expenses such as power, A/C, PC costs, etc. then subtract how much margin you give away as you are forced to reduce the price by the 3rd or 4th iteration of the quote. Finally, add the lost opportunity costs of no referrals or add-on sales made by that prospect who views you simply as a low-cost provider and continues to price shop every time she has a need for what you sell.</p>
<p>If you do that math you&#8217;ll</p>
<ol>
<li>Get sick to your stomach.</li>
<li>Probably need a drink.</li>
<li>Have to leave work early.</li>
<li>Get mad as hell if you have any pride whatsoever and will commit to changing how you knee-jerk respond to blind requests for quotes and proposals.</li>
</ol>
<p>In my next post I&#8217;ll give you the verbiage and wording to handle the toughest bullies and how to either adroitly redirect them to your competitor so they can wear each other out or convert them to loyal clients that let you lead.</p>
]]></content:encoded>
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		<title>Are You Ever Tongue-Tied At A Party? Master Effective Communication Skills To Grow Your Sales</title>
		<link>http://www.thesaleswhisperer.com/are-you-ever-tongue-tied-at-a-party/</link>
		<comments>http://www.thesaleswhisperer.com/are-you-ever-tongue-tied-at-a-party/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 13:50:39 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Effective Communication Skills]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[Persistence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Tongue-tied]]></category>

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		<description><![CDATA[Babies light up a room when they enter. You can, too, when you master these simple techniques for winning friends and influencing people at parties, networking events, company picnics and more.]]></description>
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<div id="attachment_7339" class="wp-caption alignleft" style="width: 312px">
	<img class="size-full wp-image-7339 " title="Learn To Speak, Communicate and Network Effectively To Grow Your Sales" src="http://www.thesaleswhisperer.com/wp-content/uploads/2011/01/tongue-tied-baby.jpg" alt="You weren't at a loss for words as a baby. Learn what to say at any event to win friends." width="312" height="234" />
	<p class="wp-caption-text">Learn To Speak, Communicate and Network Effectively To Grow Your Sales</p>
</div>
<p>The great writer and poet, Emily Post said,<em> <span>“Ideal conversation must be an exchange of thought, and not, as many of those who worry most about their shortcomings believe, an eloquent exhibition of wit or oratory.&#8221; </span></em></p>
<p>How to master effective communication skills to grow your sales:</p>
<p><span>Too often people are nervous and anxious when they attend a social function. If you are in sales, which we all are, this can be a golden opportunity missed because it&#8217;s in social settings (or professional networking settings) where you may run across an ideal prospect who is &#8220;letting her hair down&#8221; and is open to what you do.</span></p>
<p><span>However, if you can&#8217;t engage them in dialogue the opportunity could be gone forever. </span></p>
<p><span>Fortunately for you this is a simple problem to resolve. All you have to do to strike up a conversation with 100% of the general public in any situation whatsoever is just pay that person a sincere compliment and then sit back and listen. </span></p>
<p><span>It really is that simple. Try it when you&#8217;re standing in line at Starbucks. Look at the person behind you and say something like, &#8220;I love that watch,&#8221; or &#8220;Your perfume smells wonderful,&#8221; or &#8220;That&#8217;s a nice jacket,&#8221; or &#8220;That&#8217;s a beautiful necklace,&#8221; or &#8220;I love your glasses,&#8221; or &#8220;That&#8217;s a great belt.&#8221; </span></p>
<p><span>Then listen as they say:</span></p>
<ul>
<li><span>&#8220;Oh. Thanks. I love this watch. I picked it up on sale&#8230;&#8221;</span></li>
<li><span>&#8220;Why thank you. I&#8217;ve loved this perfume forever. My mom gets it for me every year for Christmas&#8230;&#8221;</span></li>
<li><span>&#8220;Thanks. This thing keeps me warm in the worst of weather&#8230;&#8221;</span></li>
<li><span>&#8220;Thank you. My ex-husband was a bum but he had great taste in jewelry!&#8221;</span></li>
<li><span>&#8220;Hey. Thanks. I like your glasses, too. Don&#8217;t tell anyone, but, they&#8217;re not prescription!&#8221;</span></li>
<li><span>&#8220;Thank you. I picked this up while in New York on business. I got it at half off&#8230;&#8221;</span></li>
</ul>
<p>Then just let the conversation flow from there.</p>
<p>If you still have questions about ordering Infusionsoft for your business and would like to <a title="Infusionsoft Sales Demo" href="https://crm.infusionsoft.com/go/demostrp/wschaeffer/" target="_blank">see Infusionsoft in action check this out</a>.</p>
<p>If you&#8217;re ready to get started with Infusionsoft and you want to secure your <span style="color: #339966;"><strong>over $2,741 in bonuses and savings</strong></span> by ordering through me please <a title="Contact The Sales Whisperer" href="http://www.thesaleswhisperer.com/contact/">contact me now</a> and I&#8217;ll help you secure your own Infusionsoft application today.</p>
<p>If you already have your own Infusionsoft application and need to get more out of it just pick the block of time for my Infusionsoft Services that fits your budget at my <a title="Infusionsoft Concierge" href="http://www.thesaleswhisperer.com/infusionsoft-concierge/" target="_blank">Infusionsoft Concierge</a> page and get ready to get more leads, convert more sales and make more money&#8230;while you sleep.</p>
<p>Good Selling,</p>
<p><img class="alignleft  wp-image-429" title="Wes Schaeffer The Sales Whisperer® Professional Sales Training and Infusionsoft Expert Signature" src="http://www.thesaleswhisperer.com/wp-content/uploads/2009/08/wes_sig.jpg" alt="Wes Schaeffer, Infusionsoft expert, signature." width="71" height="59" /></p>
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		<title>The Salesman Who Closed Every Prospect He Met</title>
		<link>http://www.thesaleswhisperer.com/the-salesman-who-closed-every-prospect-he-met/</link>
		<comments>http://www.thesaleswhisperer.com/the-salesman-who-closed-every-prospect-he-met/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 15:06:39 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Close Every Sale]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[sales and marketing training]]></category>
		<category><![CDATA[Sales Management Training]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Selling Over the Phone]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=7311</guid>
		<description><![CDATA[Closing sales. Cashing checks. Knockin' 'em dead. Taking orders. Playing golf. Fine dining. Rolling through life as everybody's friend, driving fancy cars, wearing nice clothes and always hearing "Yes. I'll take it!" How can this be?]]></description>
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<h2><img class="size-full wp-image-7312 alignleft" title="be-a-professional-salesman-with-sales-training" src="http://www.thesaleswhisperer.com/wp-content/uploads/2011/01/cheesy-salesman.jpg" alt="Be a professional salesman with expert sales training." width="250" height="374" /><span style="color: #993300;"><em>Once upon a time there was this salesman&#8230;<br />
</em></span></h2>
<p>Wait a minute.</p>
<p>Do you know the difference between story telling in the North vs. the South?</p>
<p>In the North they start their stories with, <strong><em>&#8220;Once upon a time&#8230;&#8221; </em></strong></p>
<p>In the South we start our stories with, <strong><em>&#8220;You ain&#8217;t gonna believe this!&#8221; </em></strong></p>
<p>So let&#8217;s try this again.</p>
<p><em><strong><span style="color: #993300;">You ain&#8217;t gonna believe this.</span></strong></em> There was this salesman who well known around the office because he closed every prospect he met.</p>
<p>He would brag about how easy sales was for him and how he expected to set company records this year and then just scoff as he walked out the door to go close some more prospects.</p>
<p>Then, out of the blue, on the first day of the second month after this miracle-closing salesman started at the company he was fired.</p>
<p>AURGH?</p>
<p>Why would a salesman who closes every prospect he met get fired?</p>
<p>Because he only closed one prospect on his 5th day on the job, which was how long it took to get his dad to take him to lunch and buy the least expensive item his company sold&#8230;and he offered him a payment plan even though his company didn&#8217;t offer payment plans.</p>
<p>The rest of the month he checked into the office, acted tough, talked big then walked out the door in his scuffed up penny loafers and too-tight Dockers® to go sip on a McDonald&#8217;s coffee (free refills) and read the company brochure until he went home for the day.</p>
<p>And he, and every other sales rep that believed him, lived miserably ever after.</p>
<p><span style="color: #993300;"><em><strong>The End.</strong></em></span></p>
<p style="text-align: center;"><a href="https://crm.infusionsoft.com/go/viewdemo/wschaeffer" target="_blank"><img class="aligncenter" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" src="http://infusionmedia.s3.amazonaws.com/partner/template/201202/728x90-seeademo.jpg" alt="" width="437" height="54" border="0" /></a></p>
<p>I tell you this fairy tale to help dispel the myth about batting 1.000 in the world of sales.</p>
<p>While it&#8217;s great to improve your closing percentages by developing better lists, creating a referral program, bringing on affiliates and improving your marketing skills, to be successful in sales you must be willing to get out and interact with your prospects face to face and open yourself up to NOT be rejected but to have YOUR OFFER rejected, at least temporarily.</p>
<p>So tell the blowhards in the office to pipe down so you can get some real selling done. If you&#8217;d like a little boost <a href="http://www.thesaleswhisperer.com/contact">give me a shout</a> and let&#8217;s see if I can help.<br />
Wishing you all the success you have the guts to grab.</p>
<p><img class="alignleft size-medium wp-image-429" title="Wes Schaeffer, San Diego Infusionsoft Expert, Signature" src="http://www.thesaleswhisperer.com/wp-content/uploads/2009/08/wes_sig-300x262.jpg" alt="wes schaeffer the sales whisperer infusionsoft expert" width="47" height="41" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>WHAT DO YOU THINK?</h2>
<p>Throw down some graffiti below along with your thoughts, comments, experiences and suggestions. <img src='http://www.thesaleswhisperer.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>&nbsp;</p>
<blockquote><p><em><a href="http://www.thesaleswhisperer.com/wp-content/uploads/2009/07/Wes-Schaeffers-Contact-Image.png"><img class="alignleft  wp-image-10581" title="Wes Schaeffer The Sales Whisperer Professional Sales Training and Infusionsoft Consultant" src="http://www.thesaleswhisperer.com/wp-content/uploads/2009/07/Wes-Schaeffers-Contact-Image.png" alt="Wes Schaeffer The Sales Whisperer Professional Sales Training and Infusionsoft Consultant" width="123" height="129" /></a>Wes Schaeffer is founder and owner of &#8220;The Sales Whisperer®,&#8221; the best dang sales training, social media marketing, copy writing and <a title="Infusionsoft Home" href="https://crm.infusionsoft.com/go/infsrp/wschaeffer/" target="_blank">Infusionsoft</a> Small Business CRM consultant this side of the Mason Dixon Line. He has traveled the world serving his country, selling high tech gizmos and gadgets and training business owners, entrepreneurs and professional sales people how to sell more, faster, at higher margin, with less stress and more fun. He even has a &#8220;Double Your Sales in 12 Months&#8221; guarantee. <a title="Contact Wes" href="http://www.thesaleswhisperer.com/contact/">Contact him here today</a> to start doubling your sales by tomorrow. When you&#8217;re done you can subscribe to his podcast on <a title="The Sales Whisperer® Podcast" href="http://itunes.apple.com/us/podcast/the-sales-whisperer/id325348587" target="_blank">iTunes here</a>.<br />
</em></p></blockquote>
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		<title>Advice To Business Owners Who Hate Sales &#8211; By A Business Owner</title>
		<link>http://www.thesaleswhisperer.com/advice-to-business-owners-who-hate-sales-by-a-business-owner/</link>
		<comments>http://www.thesaleswhisperer.com/advice-to-business-owners-who-hate-sales-by-a-business-owner/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 14:26:08 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[email marketing strategy]]></category>
		<category><![CDATA[internet marketing tools]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Why do business owners and sales people hate sales and marketing so much and what can be done about it? Just be yourself. But be yourself often, far and wide. Here's how.]]></description>
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<div id="attachment_7302" class="wp-caption aligncenter" style="width: 432px">
	<img class="size-full wp-image-7302" title="amazed-kids" src="http://www.thesaleswhisperer.com/wp-content/uploads/2011/01/amazed-kids.jpg" alt="Like an amazed kid I'm befuddled by business owners that hate selling." width="432" height="324" />
	<p class="wp-caption-text">You mean we have to market our business and ask for the sale?</p>
</div>
<p style="text-align: center;">
<p style="text-align: left;">On a daily basis I am amazed and befuddled by people in business that hate &#8211; really and truly despise &#8211; sales and marketing, yet scratch their head and wonder why they are not doing better in their business.</p>
<p>That&#8217;s like a 400 pound man with a season pass to the all-you-can-eat brisket and biscuits buffet wondering why he&#8217;s still fat. It&#8217;s like Al Gore wondering why nobody wants to listen to him about global warming after he&#8217;s <a href="http://www.telegraph.co.uk/earth/copenhagen-climate-change-confe/6736517/Copenhagen-climate-summit-1200-limos-140-private-planes-and-caviar-wedges.html">picked up in a stretch limo where he landed in his private jet to attend an international conference hosted by proven liars and cheats</a>. (But I digress.)</p>
<p>Say goodbye to the &#8220;stupid money&#8221; forever. Business won&#8217;t just come to you anymore. The marketing landscape has changed. The economy has changed. However, the consumer HAS NOT changed.</p>
<p>Sure, their surfing and shopping and comparison shopping has changed along with their ability to light you up online if you treat them poorly but the underlying nature of the human consumer has not changed since the advent of Western Civilization, if not longer.</p>
<p>What is that common thread found in all of your prospects &#8211; at least the ones you want:</p>
<p>Community. A sense of belonging. A desire to be accepted and acknowledged as special and understood.</p>
<p>It&#8217;s written in our DNA. God, Himself, is community (<a href="http://www.catholic.org/bible/book.php">&#8220;Let us make man in our image,&#8221; Gen 1:26</a>). And God saw it was not good for man to be alone.</p>
<p>Your customers are afraid of being alone. Sure, some want to appear to standout by being an early-adopter or trend-setter but all they&#8217;re really trying to do is be a part of that fashionable, visionary community.</p>
<p>So help your customers and clients belong. This does not require &#8220;hard-sells&#8221; or gimmicky marketing. It just requires consistent, honest, meaningful efforts to connect, to educate, to inform, to sooth, to calm, to encourage your customers that what you offer will help them scratch the itch in that hard-to-reach spot that they yearn to go away.</p>
<p>&#8220;But, Wes. My business is different. I sell to the government. I sell to Fortune 100 companies. I sell to hard-to-please moms. I sell to rough-and-gruff bikers. I sell to (insert your own whining excuse.)&#8221;</p>
<p>What do all of these people have in common? A mother and a father. The need to wear clothes and eat every day. The need to laugh more and worry less. A sense of inadequacy about something (even Donald Trump hates his hair!) The desire to be healthier. A longing to be loved.</p>
<p>Begin seeing your clients and customers as people instead of &#8220;<em>seats or eyeballs or end-​​users or consumers. (They) are  human beings — and (their) reach exceeds your grasp. Deal with it.”</em><strong> — From “The Cluetrain Manifesto&#8221;</strong></p>
<p>As soon as you begin speaking and connecting with people as people and you stick with it your sales will grow.</p>
<p>If you&#8217;d like a little help fill out the short form on my <a href="#">Sales and Marketing Consulting Services</a> page and we&#8217;ll be in touch soon thereafter.</p>
<p>You can do it.</p>
<p>Happy New Year.</p>
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		<title>How To Sell Real Estate Like A Rockstar In 2011 &amp; Beyond</title>
		<link>http://www.thesaleswhisperer.com/how-to-sell-real-estate-like-a-rockstar-in-2011-beyond/</link>
		<comments>http://www.thesaleswhisperer.com/how-to-sell-real-estate-like-a-rockstar-in-2011-beyond/#comments</comments>
		<pubDate>Sun, 19 Dec 2010 23:24:49 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Marketing Help]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[internet marketing tools]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Outliers]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Selling Real Estate]]></category>
		<category><![CDATA[The Beatles]]></category>

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		<description><![CDATA[To sell real estate like a Rock Star in 2011 and land Realtors® as clients you must master these 5 crucial elements. It's easier than you think to win in real estate sales.]]></description>
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<p style="text-align: center;"><img class="size-full wp-image-7218  aligncenter" title="selling-more-as-a-realtor-real-estate-sold-sign" src="http://www.thesaleswhisperer.com/wp-content/uploads/2010/12/real-estate-sold-sign.jpg" alt="Real estate sold sign even in a down economy." width="425" height="282" /></p>
<p>(This is my answer to Sandy&#8217;s question last week on my <a href="http://www.facebook.com/thesaleswhisperer">Facebook page</a> on how to attract more Realtor® clients.)</p>
<p>Sell or die.</p>
<p>That has always been my motto, but that is more true for everyone today, especially in the real estate profession.</p>
<p>Professional Realtors® and other professionals in the real estate industry should welcome this &#8220;thinning of the herd&#8221; because a bunch of unqualified part-timers jumped into the industry from 2000-2007 to ride the <span style="text-decoration: line-through;">wave</span> <span style="text-decoration: line-through;">bubble</span> <span style="text-decoration: line-through;">tsunami</span> government-manipulated debacle and they siphoned off a lot of deals that should have been yours.</p>
<p>So at least those days are over and anyone still employed in the real estate industry is a Rock Star, even if you feel like you&#8217;ve been traveling the country in a &#8217;67 Volkswagen van with your 5-fellow band mates hitting every county fair and rodeo from here to Cheyenne, Wyoming for a motel room, breakfast and $100 a night for the last several years.</p>
<p>(Read <a href="http://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017922">Malcolm Gladwell&#8217;s &#8220;Outliers&#8221;</a> to see how The Beatles and other greats paid their dues to get to the top.)</p>
<p>Now that the dolts, dunderheads and dumbasses are out of the way (excuse my French) it&#8217;s time for you to act like the Rock Star real estate professional you are. <strong>You do this by providing A TON of value first.</strong></p>
<ol>
<li><strong>Motion Beats Meditation</strong> &#8211; Do something. Pondering and planning and organizing is for AFTER you get rich. To grow you need to get going. You know what to do. Get back to basics and do them daily. Muscles atrophy if you sit on your butt. Sales and marketing muscles do, too.</li>
<li><strong>Forget The Internet</strong> (until you master your basics and &#8220;new basics&#8221; I&#8217;ll address below). Too many people are fiddle-farting around with web sites and social media and video marketing and they are going broke! Get out and press the flesh. Go shake someone&#8217;s hand. Say hello. Look people in the eye and have an honest conversation with them. I&#8217;m in escrow now on a $340,000 house with my Realtor® whom I met at a local networking event THREE YEARS AGO! Even though it has taken us 3+ years to finally do business together I referred her to both my father-in-law and mother-in-law that both bought from her so she&#8217;s averaging almost one sale a year by knowing me and it&#8217;s all because we met face-to-face.</li>
<li><strong>Become a Teacher of Your Craft -</strong> Conduct live workshops to be seen as the trusted expert in your area. Realtors® are humans grappling with all of the same issues we all do: organization, leveraging technology, getting referrals, getting testimonials, negotiation, prospecting, etc. Become an expert in all of these areas and teach it to your marketplace. Until you are an expert in these areas bring in outsiders to round out your programs. They&#8217;ll be happy to show up to a full room and you&#8217;ll get to sharpen your skills listening to them teach. Bring in economic experts, business leaders in the community, motivational speakers and even entertainers to give everyone a break (we all need more breaks today.)</li>
<li><strong>Take Massive Action</strong> &#8211; I don&#8217;t know how to help you make 30 sales a month, but I can show you 30-100 ways to make one sale a month. Look at what your SUCCESSFUL competitors are doing and then either beat them at their own game or do the exact opposite of what they are doing. I&#8217;ve found that few businesses are successful because of their advertising and marketing. Most are successful IN SPITE of their advertising and marketing! If you are willing to be memorable. To be unique. To be passionate. To &#8220;choose who to lose&#8221; and go after the clients you really want and can really help then you&#8217;ll surpass all of your goals. Write a newsletter.<span style="color: #0000ff;"><span style="text-decoration: underline;"><strong> <a href="https://www.sendoutcards.com/bigwes">Send it in the mail </a></strong></span></span>(not just some cheap and cheesy email newsletter&#8230;but have one of those, too, just make it a good email newsletter!) Have a &#8220;Realtor® of The Month&#8221; section. A &#8220;Realtor® Regulation Regurgitation&#8221; section showing them new laws either pending or recently passed. Get certified to deliver continuing education credits and offer those classes (see #3 above). Partner with a local promotional items company and give significantly better gifts to new clients and for referrals. Host a referral lunch every month and only those that passed a referral can attend. Then give a bonus gift card or pick up lunch for the top referrer that month and give them a special spot on your website and/or newsletter.</li>
<li><strong>Become a Student of Sales &amp; Marketing </strong>- The best book I ever read for mortgage brokers (and anyone in sales for that matter) is Robert J. Ringer&#8217;s classic &#8220;Winning Through Intimidation.&#8221; Get that book. Buy it used on Amazon and study it. Then learn copy writing skills.  Learn to write good headlines so people are lured into your material. Then tell a story to keep them engaged. Then have a call to action for a great offer with a deadline.</li>
<li><strong>Segment. Segment. Segment.</strong> &#8220;He who has the biggest list (and segments it and uses it to send targeted messaging) wins.&#8221; Every time you get a new lead, prospect, referral partner, client, etc. enter them into your database and mark down at least three unique things about them in your database, i.e. veteran, one story interest, short term buyer, long term buyer, commercial buyer, lender, etc. The more you know about the people in your database the more you can speak with them in an intelligent, relevant manner.</li>
<li><strong>Automate. Automate. Automate.</strong> As your list grows and your &#8220;lead magnets&#8221; bring in leads with different interests, you must automate your correspondence with them to keep up. &#8220;Out of sight out of mind&#8221; is truer now than ever. <a href="https://crm.infusionsoft.com/go/viewdemo/wschaeffer/"><span style="color: #0000ff;"><span style="text-decoration: underline;"><strong>This has been my secret weapon</strong></span></span></a> &#8211; and the secret weapon of dozens of my clients over the last 2.5 years. If you&#8217;re interested in owning it let me know ahead of time and I&#8217;ll get you a little extra &#8220;somethin&#8217; somethin&#8217;&#8221; since I know them so well.</li>
</ol>
<p>That&#8217;s the end of today&#8217;s free lessons. Now go sell something. Follow this link if you&#8217;d like a little <span style="color: #0000ff;"><span style="text-decoration: underline;"><strong><a href="http://www.thesaleswhisperer.com/consulting/private-monthly-consulting">private consulting</a>.</strong></span></span></p>
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		<title>How Not To Leave A Voicemail</title>
		<link>http://www.thesaleswhisperer.com/how-not-to-leave-a-voicemail/</link>
		<comments>http://www.thesaleswhisperer.com/how-not-to-leave-a-voicemail/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 16:15:41 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Marketing Help]]></category>
		<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[overcoming objections]]></category>
		<category><![CDATA[Persistence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[voicemail]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=6817</guid>
		<description><![CDATA[Cold calling and voice mails still work today if you are interesting and relevant. Using weak words, weak offers and verbal fillers are the death sentence.]]></description>
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<p><em><a href="http://www.thesaleswhisperer.com/wp-content/uploads/2010/11/old-salesman-on-voicemail.jpg"><img class="size-full wp-image-6821  alignleft" title="old-salesman-on-voicemail" src="http://www.thesaleswhisperer.com/wp-content/uploads/2010/11/old-salesman-on-voicemail.jpg" alt="Old salesman leaving a voicemail message to a prospect." width="338" height="259" /></a></em></p>
<p style="text-align: left;"><em>&#8220;Hey, Wes. How are you?</em></p>
<p><em>&#8220;My name&#8217;s Joe Blow. I&#8217;m calling with Martin Worldwide. We&#8217;re a Direct Response Marketing Firm </em><em>over here in Los Angeles </em><em>and, um, I just wanted to touch base with you in regards to your company and, ah, how you guys are going about generating new business or marketing to new business.</em></p>
<p><em>&#8220;Furthermore, we&#8217;d like to see, really, if there might be an avenue there or, ah, something we can build up a re-relationship. I&#8217;d like to see how you guys are currently marketing your company as well as, maybe, ah, being able to supply this to a number of your sales reps that you bring on, um, as maybe we can work up some form of a coop or vendor relationship, ah, I&#8217;d like to see if that opportunity might be there. </em></p>
<p><em>&#8220;If you can, give me a call and we can chat a little further. My number here is 555-222-1111. Thank you very much, Wes. I really look forward to speaking with you. I hope you&#8217;re having a good day.&#8221;</em></p>
<p>What changes would you make to improve this message and increase your chances of getting a call back?</p>
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		<item>
		<title>365 Ways To Double Your Sales &#8211; 14</title>
		<link>http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-14/</link>
		<comments>http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-14/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 13:33:26 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Marketing Help]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Agendas]]></category>
		<category><![CDATA[overcoming objections]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales and marketing training]]></category>
		<category><![CDATA[Sales Training]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=5656</guid>
		<description><![CDATA[365 Ways To Double Your Sales - 14 - tell the prospect you're going to ask a lot of questions rather than show up to be their dog and pony chump that provides a free education.]]></description>
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<p>Set Mutually Agreed Upon Agendas &#8211; 4</p>
<p>The prospect now knows that you are not like the other sales reps  with whom they have spoken in the past, and that is a GREAT thing!  You&#8217;ve <a href="http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-13/">just  appeared to give them an &#8220;out&#8221;</a> by saying they could end the meeting  at any time for any reason, which puts them at ease. Now you turn  around and say,</p>
<p><strong><em>&#8220;When I show up it won&#8217;t be to give  you a fancy presentation or dog &amp; pony show because I don&#8217;t know if I  can help you, yet. I&#8217;m going to have more questions for you about you  and your business that you thought humanely possible. You may want to  write down a few for me.&#8221; </em></strong></p>
<p>Far too many (98.674%) sales reps show up with brochures, catalogs  and/or demo equipment and immediately hand over the samples, the  literature, the demo unit and/or boot up their laptops and start telling  the poor prospect about their wonderful company and their wonderful  founding, and their wonderful patents and their wonderful trademarks and  their wonderful support and their wonderful testimonials and their  wonderful&#8230;(is your mind drifting now? So is your prospects!)</p>
<p>I  learned from a good friend of mine years ago in technical sales that  &#8220;Demo units are a crutch!&#8221;</p>
<p>Show up and take control of the  meeting with good questions and tell the prospect that questions are a  normal part of any good meeting conducted by any salesman worth his  salt.</p>
<p>Everyone gives lip service to the whole &#8220;consultative  selling approach,&#8221; which is pure happy horse $h*t spewed by mind-numb  idiotic sales people that have read more books than made quota because  they can&#8217;t ask one, let alone string together 30 minutes worth, of  strong, insightful questions that elicit (that means to &#8220;draw forth,&#8221;  vs. &#8220;illicit&#8221; as in &#8220;the Obama administration made an illicit job offer  to Joe Sestak AND Andrew Romanoff.&#8221;) a head-tilting, brow-furrowing  moment of contemplative silence followed by some variation of, &#8220;Hmph.  That&#8217;s a great question. I&#8217;m going to have to think about that.&#8221;</p>
<p>By  putting the prospect on notice that you will show up to ask great  questions it will force you to come up with some great questions! That  means you&#8217;ll have to do your homework.</p>
<p>If you&#8217;d like help  getting your sales homework done, this is what we cover in the <a href="../inner-circle/">Inner Circle Silver</a> in  detail. You  can <a href="../inner-circle-silver-37-enrollment-special/">enroll in the Inner Circle Silver for just $37 for the    first month</a> if you take action now. Or you can continue showing up  with nice demo units and let the prospect get all of his needs met while  he sends you off with a nice pat on the head.</p>
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		<item>
		<title>365 Ways To Double Your Sales &#8211; 10</title>
		<link>http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-10/</link>
		<comments>http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-10/#comments</comments>
		<pubDate>Sat, 29 May 2010 14:51:26 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Marketing Help]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Closing the Sale]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=5584</guid>
		<description><![CDATA[365 Ways To Double Your Sales - 10 - only go on appointments when you are invited as taught by professional sales training expert Wes Schaeffer The Sales Whisperer® in his Inner Circle Silver 714-369-8004.]]></description>
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<p>Only Go On Appointments When Invited</p>
<p>Yesterday was the last day you are EVER allowed to say,</p>
<blockquote><p>&#8220;I&#8217;ll be in the area next week. How about I stop by?&#8221;</p></blockquote>
<p>Beggars &#8220;are in the area.&#8221;</p>
<p>Sales amateurs that don&#8217;t have a plan, have nothing better to do &#8220;are in the area.&#8221;</p>
<p>Sales rookies that are under quota &#8220;are in the area.&#8221;</p>
<p>Think about it: how often is your attorney &#8220;in the area?&#8221; How often is your dentist &#8220;in the area?&#8221; How often is Donald Trump slumming around some big city hoping someone will take an appointment with him?</p>
<p>Stop begging for appointments.</p>
<p>Stop &#8220;popping in&#8221; in people.</p>
<p><a href="http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-9/">Develop a sales and marketing plan</a> that will automate your entire process and work it.</p>
<p>At the same time you need to understand with moonshine-clear clarity why your prospects MUST do business with you and ONLY you and internalize those reasons until they permeate every cell in your body. You will then walk tall, hold your head high and convey with confidence (not arrogance) that you are the best option for your client (and they are clients, not customers, which I address in another post.)</p>
<p>When you have that confidence it will come through on the phone, in person and/or in your written correspondence with your prospects and they will be drawn to you.</p>
<p>(Those that are not drawn to you will remain in your marketing sequences and will eventually be drawn to you! So create and work <a href="http://www.thesaleswhisperer.com/365-ways-to-double-your-sales-9/">your marketing plan</a>!)</p>
<p>Later on we&#8217;ll discuss more specifics on the verbiage used for opening and controlling a prospecting call as well as generating quality leads online but once you have a good prospect on the line and you have established they do have a need and can make a decision you simply say,</p>
<p>&#8220;Mr. Prospect, it sounds like (____) is a real concern of yours. Is that an accurate statement? If you would like to invite me over we can spend a few minutes exploring your needs, examining the causes of your most pressing dilemmas and if I can help you I&#8217;ll explain the various alternatives my firm offers and you then decide which, if any, make sense for you. Does that sound like a meeting you would like to have?&#8221;</p>
<p>THAT&#8217;S IT!</p>
<p>If you can master this short exchange you will initially go on fewer appointments, which has the added benefit of giving you more time to prospect, but the appointments you do go on will go smoother, with less stress, will close more often, at higher margin and more fun.</p>
<p>If you&#8217;d like to accelerate your mastery of this process you can enroll in my <a href="http://www.thesaleswhisperer.com/inner-circle-silver-37-enrollment-special/">Inner Circle Silver for just $37 for the first month</a>. Your satisfaction is guaranteed.</p>
<p>Good Selling,</p>
<div class="mceTemp">
<dl id="attachment_429" class="wp-caption alignleft" style="width: 81px;">
<dt class="wp-caption-dt"><a href="http://www.thesaleswhisperer.com/wp-content/uploads/2009/08/wes_sig.jpg"><img class="size-thumbnail wp-image-429" title="Wes Schaeffer The Sales Whisperer® Professional Sales Training and Infusionsoft Expert Signature" src="http://www.thesaleswhisperer.com/wp-content/uploads/2009/08/wes_sig-150x150.jpg" alt="wes schaeffer the sales whisperer infusionsoft expert" width="71" height="71" /></a></dt>
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		<title>Change the Stinky Diapers In Your Selling &amp; Be More Productive.</title>
		<link>http://www.thesaleswhisperer.com/change-the-stinky-diapers-in-your-selling-be-more-productive/</link>
		<comments>http://www.thesaleswhisperer.com/change-the-stinky-diapers-in-your-selling-be-more-productive/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 20:44:44 +0000</pubDate>
		<dc:creator>thesaleswhisperer</dc:creator>
				<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thesaleswhisperer.com/?p=2700</guid>
		<description><![CDATA[Change the Stinky Diapers In Your Selling &#038; Be More Productive. Professional sales training programs with Wes Schaeffer, The Sales Whisperer®, can help you grow.]]></description>
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<h2><img class="alignleft size-full wp-image-2701" title="Soggy Diapers and Business Problems Don't Get Better With Time" src="http://www.thesaleswhisperer.com/wp-content/uploads/2009/12/soggy_diaper.jpg" alt="Soggy Diapers and Business Problems Don't Get Better With Time" width="217" height="289" /><em><span style="color: #0000ff;">&#8220;When I get to feeling better I&#8217;ll make more calls.&#8221;</span></em></h2>
<h2><em><span style="color: #0000ff;">&#8220;Things just don&#8217;t feel right. When they do I&#8217;ll make more calls.&#8221;</span></em></h2>
<h2><em><span style="color: #0000ff;">&#8220;I don&#8217;t know why I keep feeling this way but I know sales will pick up soon.&#8221;</span></em></h2>
<h2><em><span style="color: #0000ff;">&#8220;I&#8217;m just not getting as much done as I&#8217;d like to but thing will get better. I know they will&#8230;I wonder who&#8217;s on Facebook now.&#8221;</span></em></h2>
<p><span style="color: #ff6600;"><em><strong>&#8220;Whew! Goodness gracious, son! You are ripe!&#8221; </strong></em></span><em>(But I&#8217;ll just act like I didn&#8217;t smell that diaper and continue watching football and wait for my little guy to wander by my wife who&#8217;s sure to change him when she catches a glimmer of that wonderful aroma.)</em></p>
<p>As the father of six kids 12 and under I have become an expert on both changing diapers and <strong>hiding</strong> from changing diapers and I can tell you, without exception, that despite the mess and the smell and the inconvenience it is far better to bite the bullet, pinch the nose, put down the remote, hop out of the Lazy Boy and do what needs to be done.</p>
<p>It&#8217;s true with your sales and marketing efforts as well.</p>
<p><strong>Sales and marketing are a lot like golf: full of apparent dichotomies.</strong></p>
<p><strong>For example,</strong> in golf, if you are hitting your drives to the right a simple (potential) fix is to tee your ball up on the right side of the tee box. It changes the angle of your shot and actually gives you more room to swing it from left to right and hopefully land in the short grass.</p>
<p>Also in golf, if you want to hit the ball it farther, grip the club lighter and swing easier.</p>
<p>In sales, if you want to close more business, you have to feel good about what you&#8217;re doing. If you want to feel better about what you&#8217;re doing, go out and do the right thing.</p>
<blockquote><p><em><span style="color: #0000ff;"><strong>&#8220;AURGH?&#8221;</strong></span></em></p>
</blockquote>
<p>You read that right (and Nike got it right, too!) Just do it!</p>
<p>Whatever it is you are dreading needs to be addressed and tackled now.</p>
<p>Like good ol&#8217; Zig says,</p>
<blockquote><p><span style="color: #0000ff;">
<p><em><strong>&#8220;If you gotta eat a frog, there ain&#8217;t no sense in looking at it. It ain&#8217;t gonna get any prettier.&#8221;</strong></em></p>
<p></span></p></blockquote>
<p>Like your mom always says,</p>
<blockquote><p><strong><span style="color: #0000ff;">
<p><em>&#8220;You have to taste everything I made for dinner. If you don&#8217;t like broccoli, eat it first and be done with it.&#8221;</em></p>
<p></span></strong></p></blockquote>
<p>Like I say in sales,</p>
<blockquote><p><strong><span style="color: #0000ff;"><em>&#8220;Pick up the phone. Ask the hard questions. Set firm appointments. Don&#8217;t accept stalls and put offs. Make things happen.&#8221;</em></span></strong></p></blockquote>
<p>You&#8217;ll feel better at the end of the day, I promise. Don&#8217;t wait for all the stars to get in alignment and your horoscope to be just right. Just get going.</p>
<p>The sooner you change that diaper, the sooner you can get back to enjoying the game.</p>
<p>Would you like a little one on one help in getting things done? Then check out my Pre-Paid Sales Advisor program. It&#8217;s normally $179 to get started but in December you can get started for just $79 if you promise to stick with it for 90 days.</p>
<p>Check out the link then shoot me an email or call me for the promo code to save $100.</p>
<p>Results are guaranteed.</p>
<p>Good selling.</p>
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