Persuasion

To Get What You Want Offer Value First

by thesaleswhisperer on Mon

Persuasive Techniques: To Get What You Want Offer Value First…and study the Bible! Jesus was persuasive because he told stories and focused on others.

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What a powerful book on making the sale. I’m on vacation this week but wanted to take a moment to thank Tina for sending me Oren’s book to review. It is one of the top 5 books on sales and persuasion I have ever read. His concepts of breaking frames and taking control of the situation in a concise, direct, methodical manner is mind-boggling. That is why Oren lives in Beverly Hills and flies around in a private jet. I’m re-reading the book now and will post a more detailed review next week when I’m back from vacation but if you want to close more deals now run to your local book store and buy Oren Klaff’s “Pitch Anything” today.

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Spending Money To Lose Clients Forever

by thesaleswhisperer on Sun

Everything matters in business including how you answer the phone and how your staff pre-qualifies and dis-qualifies callers. Are you spending money on advertising only to have your staff run them off the moment they call?

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Babies light up a room when they enter. You can, too, when you master these simple techniques for winning friends and influencing people at parties, networking events, company picnics and more.

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Why do business owners and sales people hate sales and marketing so much and what can be done about it? Just be yourself. But be yourself often, far and wide. Here’s how.

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How Not To Leave A Voicemail

by thesaleswhisperer November 13, 2010 Marketing Help

Cold calling and voice mails still work today if you are interesting and relevant. Using weak words, weak offers and verbal fillers are the death sentence.

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Apple Teaches Us To Never Compromise On Quality

by thesaleswhisperer October 29, 2010 Internet Marketing Consulting

I’m watching the news this morning and an interesting chart was just posted on Fox Business News. Over the last 10 years here’s how the stocks of two of the biggest name brands in technology have performed: Microsoft (MSFT) – down 23.69% Apple (AAPL) – up 3,021.10% (That’s three thousand percent!) This shows the power of quality and stick-to-it-iveness (Apple) vs. commodity (Microsoft and Dell). In October 1997, Apple’s stock was around $17 per share, Dell was around $33 per share and Michael Dell was advising Steve Jobs to close the company and return the money to shareholders. In 2006 Apple’s market capitalization surpassed Dell’s. In 2008 Apple was worth 4 times more. Today, Apple is worth 10 times more than Dell. Apple stuck to what it was good at. Apple never compromised. Apple focused on quality and let their competitors drive themselves out of business. But it wasn’t easy. There [...]

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The Secret of Making People Like You

by thesaleswhisperer October 18, 2010 Marketing Help

The Secret of Making People Like You is both simpler and harder than you think. It starts with you remembering that others are more interested in themselves.

What makes people like you? You getting them to think and believer that you possess the utmost of good judgment to be thoroughly interested in them.

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Strategic Sales Training Tip: Whining About Wine Tasting

by thesaleswhisperer October 11, 2010 Small Business Marketing

Strategic Sales Training Tip. Pardon my rant…This weekend I went wine tasting with some family members that were in from out of town and the experience was just ho-hum. (And ho-hum just don’t cut it today if you’re in business to make a big profit.)

If you’re not familiar with the Temecula Valley and the excellent wines this area is producing I recommend you check out TemeculaWines.org and then come on down and pay us a visit. We’ll leave the lights on fer ya!

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Hopium: The Best Drug For Sales Suicide

by thesaleswhisperer September 19, 2010 Sales Coaching

Hope is not a sales growth or business building strategy. ✭✭✭✭✭ Work with smart sales training companies to master affiliate marketing, SEO and lead conversion.

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Disciplined Optimism

by thesaleswhisperer August 9, 2010 Marketing Help

Disciplined Optimism as defined by Admiral James Stockdale in the “Stockdale Paradox” and the founders of Infusionsoft in their book, “Conquer the Chaos,” is the way to grow during trying times.

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365 Ways To Double Your Sales – 14

by thesaleswhisperer June 6, 2010 Marketing Help

365 Ways To Double Your Sales – 14 – tell the prospect you’re going to ask a lot of questions rather than show up to be their dog and pony chump that provides a free education.

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Jimmy Carter Calls “Cocktail” Kanye West a Racist

by thesaleswhisperer September 16, 2009 Weekly Whisper

Jimmy Carter Calls “Cocktail” Kanye West a Racist

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How To Sell Healthcare Reform

by thesaleswhisperer August 17, 2009 Marketing Help

Selling is the transference of feelings from one person to another and that feeling is one of confidence. Have either side of the debate really instilled confidence in the American public? And why is there such a rush to pass such a large bill with limited debate? That does not bode well for confidence-building, either. When you enter the sales and persuasion arena you must do so with the mindset that selling is a calling. Are both sides of the debate entering it as though it were a calling for them? Some most definitely. But I’d argue that the most vehement debaters have something to gain monetarily so be sure and study closely what each side has to gain if their side wins. The purpose of selling is to serve. Are both sides wanting to serve the public? Again, some are but most are looking to profit somehow. Questioning is [...]

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The 2 Key Ingredients to Becoming a Successful Entrepreneur

by thesaleswhisperer May 5, 2009 Marketing Help

Be courageous and ignorant to get started on your path to becoming a successful entrepreneur.

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