Marketing Automation

InfusionSoft Fall 2011 Preview: Campaign Builder

by thesaleswhisperer on Fri

Campaign Builder The InfusionSoft team takes the feedback of their clients seriously, as you can see wit the newly updated Campaign feature. It has been completely overhauled to provide InfusionSoft users with: More Triggers – Campaigns can be triggered to run with more than a web form. Create new triggers such as a purchase is made, a note template is applied, or an opportunity stage is moved or use your existing triggers to start and/or stop a Campaign. Visual Status Tracking – InfusionSoft now gives you a blue status bar showing “16%” or “39%” on the “Campaign Readiness” to let you know when you are ready to launch the Campaign. The additional icons with the new headers and fields with red or green dots help you easily identify issues that might arise when editing the Campaign down the road. Built-in Reporting – “Test and Measure” is the name of the [...]

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Merry Christmas To Me: Livescribe Pulse Smartpen

by thesaleswhisperer on Tue

Merry Christmas To Me: Livescribe Pulse Smartpen

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Hopium: The Best Drug For Sales Suicide

by thesaleswhisperer on Sun

Hope is not a sales growth or business building strategy. ✭✭✭✭✭ Work with smart sales training companies to master affiliate marketing, SEO and lead conversion.

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Infusionsoft Training (Infusion Soft) – September 2010 Release Is Here

by thesaleswhisperer on Sun

Infusionsoft (Infusion Soft) September 2010 Release Is Here and ✭✭✭✭✭ features articles and community Q&A within the page inside the application, enabling faster support results.

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365 Ways To Double Your Sales – 9

by thesaleswhisperer on Sat

365 Ways To Double Your Sales – 9 – develop a thorough marketing plan that includes list building and email marketing to grow your market share with The Sales Whisperer® – 714-369-8004.

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Choosing the Right Email Autoresponder

by thesaleswhisperer October 25, 2009 Marketing Help

Choosing the Right Email Autoresponder. AWeber vs. Infusionsoft. Is an email autoresponder enough or do you need complete integration with CRM, Outlook and Quickbooks to fully automate your small business?

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Your List Is Your Secret Weapon.

by thesaleswhisperer October 14, 2009 Sales Coaching

Every day I hear: “We have 102 patents.” “We’ve spent 10 years researching and developing and testing this product.” “We’ve spent over $50,000,000 in R&D on this patented procedure.” “Our gizmo is the easiest to use.” “Our doo-hickey has the most features.” Followed by: “Sales are down.” “Morale is down.” “Turnover is up.” “Competition is up.” “Returns are up.” “Margins are down.” “My blood pressure is up.” To which I respond: “I know. And you want to know why? Because nothing matters until you master building your list. You build your list with a website that sells. You build a website that sells by mastering these 5 critical components: Graphics. Functionality. Content. Inducement. Opt-in Form. You must then market your presence / offer / inducement via every viable means including social media, direct mail, blogging, PPC, advertisements, even trade shows and Chambers of Commerce. You must then master the art [...]

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Fix Your Follow Up Failure Workshop A Success

by admin September 30, 2009 Internet Marketing Consulting

Just concluded another successful Fix Your Follow Up Failure workshop on Infusionsoft at Commerce Bank of Temecula Valley. I’m now showing Doug Castino of Champion Bookkeeping the power of internet marketing with social media to act as a lead generation tool and then automating your marketing with Infusionsoft. A web based CRM like Infusionsoft lets small businesses “fire and forget” by building their marketing campaigns once and letting them run all day everyday until your prospects “buy or die.”

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Small Business CRM Lies, Myths and BS

by thesaleswhisperer September 8, 2009 Sales Coaching

98.76351% of small businesses do NOT need a CRM (Customer Relationship Management) because they: Don’t know why customers buy. Don’t know why customers don’t buy. Don’t know how to write. Don’t know how to offer an upsell. Don’t know how to develop and offer a free bonus. Don’t know how to build a list. Don’t know how to leverage social media. Don’t know how to leverage eCommerce. Don’t know how to ask powerful, relevant questions that make their prospects stop and think. Basically don’t know how to market. CRMs have become little more than an online calendar, address book and place to hold quotes that were created in a reactionary manner as they responded to an RFP that was created by their competitors with lock-out specs that guarantee the competitor will win. What small businesses need are tools to automate their marketing. Google will give you a free calendar and [...]

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Bang Out More Phone Calls to Grow Sales. (Really?)

by thesaleswhisperer August 31, 2009 Marketing Help

The Great Lies of Sales & Marketing “Pick up the phone and bang out more calls today than you did yesterday.” ~~~ If you can still make money banging out calls then knock yourself out. But in my 14+ years of selling I am seeing this form of client development really diminish as an effective use of a sales person’s time. And if the return on your time investment is diminishing, the answer is NOT to spend more time doing it. That’s just dumb. Besides, unsolicited phone calls performed by product-pushing, commission-hungry sales people is just plain annoying! Today, when you hear a “rah-rah” guy on stage getting you pumped up to pound out phone calls, get thick skin, ignore rejection, “they’re not saying no to you but to your offering,” picture this: your son’s 7th grade flag football team lining up against the Dallas Cowboys with a great attitude [...]

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Make Money in Las Vegas, Guaranteed!

by thesaleswhisperer August 24, 2009 Small Business Marketing

The right marketing automation / CRM platform helps you make money while you sleep or party in Vegas. Infusionsoft is my tool of choice.

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Sell and Market Like The Jonas Brothers

by thesaleswhisperer May 18, 2009 Internet Marketing Consulting

The Jonas Brothers make little girls get in line at 4 AM just for the chance to squeeze into a 300-person venue 11 hours later for a 45-minute set and then buy their posters, deodorant and anything else this super-group is touting. What can you learn from these fine young men?

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Infusionsoft vs. 1ShoppingCart

by thesaleswhisperer May 12, 2009 Internet Marketing Consulting

What is a CRM? What is marketing automation? Who makes the best platform? Is there an all-encompassing platform or am I forced to juggle multiple systems? Infusionsoft vs. 1ShoppingCart examined up close and personal.

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Sales Force Automation: Friend or Fool?

by thesaleswhisperer May 10, 2009 Internet Marketing Consulting

CRMs and SFAs cannot cure what ails you if you use them to automate foolish concepts and marketing plans. The right CRM that focuses on marketing automation can literally double your sales in 12 months or less.

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