Your business is not different. We are all people that need to sell to people yet people hate to be sold but love to buy. Sales and marketing today is all about connecting and persuading by being both accessible and real. (Read More)

How does your offer differ from the competition? If your advertising and marketing is “safe” and “just like the competition,” how will your prospects know you are any better or offer any additional value? If they can’t determine that by your promotional material then they’ll assume you’re the same and then fight you on price…and (Read More)

Social media marketing to grow your business is surrounded by a lot of myths. Wes Schaeffer, The Sales Whisperer® and creator of “Southern Social Media” dispels the most prevalent social media myths. (Read More)

Tips to Beef Up Your Sales With Social Media Marketing. Tips on Twitter, Facebook and LinkedIn to close more business and resources, such as podcasts, to grow. (Read More)

Stupid airline pilots for Northwest have their heads in their laptops (and up their butts) and overshoot their airport by 150 miles. WTF? That’s why I don’t feel bad keeping my iPhone on during takeoffs and landings. I can use the GPS to tell the idiots up front when it’s time to land. But let (Read More)

Social media – Facebook, MySpace and Twitter – combined with broadband internet, smart phones and 24 hour news has created a society with great breadth and accessibility but little depth. (Read More)

Southern Social Media 10/19/09. TwitterLocal. Obama Twitter. Palin Twitter. Roger Bauer and Wes Schaeffer discuss social media and social marketing Southern style including Facebook for business. (Read More)

Growing your city with viral marketing. Newark Mayor Booker creates popular video to respond to Conan O’Brien’s jab on his late night show. Great sense of humor by both men and great way to bring good attention to your cause. (Read More)

How to use Twitter to grow your business. (Read More)

Roger Bauer, http://magicsqueeze.com/, discussing how to build a list of qualified prospects. (Read More)