Internet Marketing

Your List Is Your Secret Weapon.

by thesaleswhisperer October 14, 2009 Sales Coaching

Every day I hear: “We have 102 patents.” “We’ve spent 10 years researching and developing and testing this product.” “We’ve spent over $50,000,000 in R&D on this patented procedure.” “Our gizmo is the easiest to use.” “Our doo-hickey has the most features.” Followed by: “Sales are down.” “Morale is down.” “Turnover is up.” “Competition is up.” “Returns are up.” “Margins are down.” “My blood pressure is up.” To which I respond: “I know. And you want to know why? Because nothing matters until you master building your list. You build your list with a website that sells. You build a website that sells by mastering these 5 critical components: Graphics. Functionality. Content. Inducement. Opt-in Form. You must then market your presence / offer / inducement via every viable means including social media, direct mail, blogging, PPC, advertisements, even trade shows and Chambers of Commerce. You must then master the art [...]

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My Reply to the Statement “Infusionsoft Sucks”

by thesaleswhisperer September 12, 2009 Infusionsoft

Infusionsoft Sucks? Why Do People Say Infusionsoft Sucks? My Response to Those That Say Infusionsoft Sucks. Propeller heads like Jon Gales say InfusionSoft is awful in an old blog then leave up their blog just for traffic to their site, regardless of the people they hurt.

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Small Business CRM Lies, Myths and BS

by thesaleswhisperer September 8, 2009 Sales Coaching

98.76351% of small businesses do NOT need a CRM (Customer Relationship Management) because they: Don’t know why customers buy. Don’t know why customers don’t buy. Don’t know how to write. Don’t know how to offer an upsell. Don’t know how to develop and offer a free bonus. Don’t know how to build a list. Don’t know how to leverage social media. Don’t know how to leverage eCommerce. Don’t know how to ask powerful, relevant questions that make their prospects stop and think. Basically don’t know how to market. CRMs have become little more than an online calendar, address book and place to hold quotes that were created in a reactionary manner as they responded to an RFP that was created by their competitors with lock-out specs that guarantee the competitor will win. What small businesses need are tools to automate their marketing. Google will give you a free calendar and [...]

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What is SEM, PPC, CPC, CPM?

by thesaleswhisperer September 4, 2009 Marketing Help

SEM – Search Engine Marketing – or PPC – Pay Per Click – or CPC – Cost Per Click – or CPM – Cost Per Impression – are all terms for paying for lead and traffic generation to your website. When done right you can get on the first page of Google and Yahoo immediately and begin driving traffic to your site. But you better have a good landing page, interesting content and a compelling offer if you are to get them to give you their information to help you build a list.

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Using Twitter For Business

by thesaleswhisperer September 1, 2009 Internet Marketing Consulting

How to use Twitter to grow your business.

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Bang Out More Phone Calls to Grow Sales. (Really?)

by thesaleswhisperer August 31, 2009 Marketing Help

The Great Lies of Sales & Marketing “Pick up the phone and bang out more calls today than you did yesterday.” ~~~ If you can still make money banging out calls then knock yourself out. But in my 14+ years of selling I am seeing this form of client development really diminish as an effective use of a sales person’s time. And if the return on your time investment is diminishing, the answer is NOT to spend more time doing it. That’s just dumb. Besides, unsolicited phone calls performed by product-pushing, commission-hungry sales people is just plain annoying! Today, when you hear a “rah-rah” guy on stage getting you pumped up to pound out phone calls, get thick skin, ignore rejection, “they’re not saying no to you but to your offering,” picture this: your son’s 7th grade flag football team lining up against the Dallas Cowboys with a great attitude [...]

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Make Money in Las Vegas, Guaranteed!

by thesaleswhisperer August 24, 2009 Small Business Marketing

The right marketing automation / CRM platform helps you make money while you sleep or party in Vegas. Infusionsoft is my tool of choice.

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Sell and Market Like The Jonas Brothers

by thesaleswhisperer May 18, 2009 Internet Marketing Consulting

The Jonas Brothers make little girls get in line at 4 AM just for the chance to squeeze into a 300-person venue 11 hours later for a 45-minute set and then buy their posters, deodorant and anything else this super-group is touting. What can you learn from these fine young men?

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Infusionsoft vs. 1ShoppingCart

by thesaleswhisperer May 12, 2009 Internet Marketing Consulting

What is a CRM? What is marketing automation? Who makes the best platform? Is there an all-encompassing platform or am I forced to juggle multiple systems? Infusionsoft vs. 1ShoppingCart examined up close and personal.

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