by thesaleswhisperer
August 31, 2009
Marketing Help
The Great Lies of Sales & Marketing “Pick up the phone and bang out more calls today than you did yesterday.” ~~~ If you can still make money banging out calls then knock yourself out. But in my 14+ years of selling I am seeing this form of client development really diminish as an effective use of a sales person’s time. And if the return on your time investment is diminishing, the answer is NOT to spend more time doing it. That’s just dumb. Besides, unsolicited phone calls performed by product-pushing, commission-hungry sales people is just plain annoying! Today, when you hear a “rah-rah” guy on stage getting you pumped up to pound out phone calls, get thick skin, ignore rejection, “they’re not saying no to you but to your offering,” picture this: your son’s 7th grade flag football team lining up against the Dallas Cowboys with a great attitude [...]
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by thesaleswhisperer
May 12, 2009
Internet Marketing Consulting
What is a CRM? What is marketing automation? Who makes the best platform? Is there an all-encompassing platform or am I forced to juggle multiple systems? Infusionsoft vs. 1ShoppingCart examined up close and personal.
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