The Great Lies of Sales & Marketing “Pick up the phone and bang out more calls today than you did yesterday.” ~~~ If you can still make money banging out calls then knock yourself out. But in my 14+ years of selling I am seeing this form of client development really diminish as an effective use of a sales person’s time. And if the return on your time investment is diminishing, the answer is NOT to spend more time doing it. That’s just dumb. Besides, unsolicited phone calls performed by product-pushing, commission-hungry sales people is just plain annoying! Today, when you hear a “rah-rah” guy on stage getting you pumped up to pound out phone calls, get thick skin, ignore rejection, “they’re not saying no to you but to your offering,” picture this: your son’s 7th grade flag football team lining up against the Dallas Cowboys with a great attitude [...]
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Testimonials For Wes
I was so thankful to hear Wes Schaeffer's speech at the last Chamber breakfast. In a time when you wonder as you talk to other business professionals will they be optimist or pessimist, it was a great relief to get the encouragement from Wes.
He did not know his speech was for me. Wes talked about how a business can thrive and be extremely successful no matter how the economy looks. He gave many steps to help me focus on some specifics in my business. This year is the "Year of Increase" for my family and Wes' speech just confirmed how we can make it happen.
Thanks Wes for your profound expertise! It has been fun getting to know you!
Monica Kirkland, Owner,
New Life Ultrasound