by thesaleswhisperer on Fri
MarketingSherpa conducted a survey in September 2010 about business email and found that 90% of businesses track their success in email marketing with email open rates. Depending on the relevance and quality of your content and your list engagement you should expect a 15–35% open rate. If you are not seeing open rates in this range one of the following factors is probably at play: 1. You’re a sender of junk. Would you send your friends and family the same emails you send your prospects and clients? If your emails are “useful,” resourceful and people want to save and archive them then you’re on the right track. If your messages are “interesting,” funny, relevant and usually good for forwarding to the contacts of your prospects and clients, then good on ya! If your messages are none of the above, nor are they interesting nor useful … they’re junk! 2. Boring subject lines [...]
by thesaleswhisperer on Sat
Every day I hear business owners and sales professionals ask How do I stand out from the crowd? How do I cut through the clutter in my prospect’s inbox? How do I get my message heard? How do I prove I’m different from my competition? The solution is simple. It dates back thousands of years. It softens the toughest of prospects. And gets through the strictest of receptionists. The answer? A written letter? Would you like to know how I automate and even use my iPhone to send a signed, written letter to my prospects and clients? Learn my “secret” to sending powerful, customized direct mail here.
by thesaleswhisperer on Mon
Focus. Effort. Work. Excellence. No crappy stuff allowed. That’s how you grow a powerful business and a powerful brand.
by thesaleswhisperer on Mon
Is updating your social media profiles and accounts really work? Does updating them produce leads and revenue? Are you just having fun playing on your social media sites or are you really hiding from work?
by thesaleswhisperer on Tue
Why do business owners and sales people hate sales and marketing so much and what can be done about it? Just be yourself. But be yourself often, far and wide. Here’s how.
