customer relationship management

Advice To Business Owners Who Hate Sales – By A Business Owner

by thesaleswhisperer on Tue

Why do business owners and sales people hate sales and marketing so much and what can be done about it? Just be yourself. But be yourself often, far and wide. Here’s how.

{ 1 comment }

Website Conversion Calculator

by thesaleswhisperer on Wed

Website Conversion Calculator

{ 0 comments }

Infusionsoft Training (Infusion Soft) – September 2010 Release Is Here

by thesaleswhisperer on Sun

Infusionsoft (Infusion Soft) September 2010 Release Is Here and ✭✭✭✭✭ features articles and community Q&A within the page inside the application, enabling faster support results.

{ 0 comments }

Infusionsoft Makes Small Business Owners More Money

by thesaleswhisperer on Thu

San Diego Infusionsoft Certified Marketing Automation Coach Makes Small Business Owners More Money by automating their marketing and follow up.

{ 0 comments }

Double Your Sales in 2010, GUARANTEED, With Infusionsoft Small Business CRM and SoCal CMAC Wes Schaeffer.

by admin on Mon

Double Your Sales in 2010, GUARANTEED, With Infusionsoft Small Business CRM and SoCal CMAC Wes Schaeffer.

{ 0 comments }

Choosing the Right Email Autoresponder

by thesaleswhisperer October 25, 2009 Marketing Help

Choosing the Right Email Autoresponder. AWeber vs. Infusionsoft. Is an email autoresponder enough or do you need complete integration with CRM, Outlook and Quickbooks to fully automate your small business?

0 comments Read the full article →

Your List Is Your Secret Weapon.

by thesaleswhisperer October 14, 2009 Sales Coaching

Every day I hear: “We have 102 patents.” “We’ve spent 10 years researching and developing and testing this product.” “We’ve spent over $50,000,000 in R&D on this patented procedure.” “Our gizmo is the easiest to use.” “Our doo-hickey has the most features.” Followed by: “Sales are down.” “Morale is down.” “Turnover is up.” “Competition is up.” “Returns are up.” “Margins are down.” “My blood pressure is up.” To which I respond: “I know. And you want to know why? Because nothing matters until you master building your list. You build your list with a website that sells. You build a website that sells by mastering these 5 critical components: Graphics. Functionality. Content. Inducement. Opt-in Form. You must then market your presence / offer / inducement via every viable means including social media, direct mail, blogging, PPC, advertisements, even trade shows and Chambers of Commerce. You must then master the art [...]

1 comment Read the full article →

Small Business CRM Lies, Myths and BS

by thesaleswhisperer September 8, 2009 Sales Coaching

98.76351% of small businesses do NOT need a CRM (Customer Relationship Management) because they: Don’t know why customers buy. Don’t know why customers don’t buy. Don’t know how to write. Don’t know how to offer an upsell. Don’t know how to develop and offer a free bonus. Don’t know how to build a list. Don’t know how to leverage social media. Don’t know how to leverage eCommerce. Don’t know how to ask powerful, relevant questions that make their prospects stop and think. Basically don’t know how to market. CRMs have become little more than an online calendar, address book and place to hold quotes that were created in a reactionary manner as they responded to an RFP that was created by their competitors with lock-out specs that guarantee the competitor will win. What small businesses need are tools to automate their marketing. Google will give you a free calendar and [...]

0 comments Read the full article →

Infusionsoft Fix Your Follow Up Failure Webinar

by thesaleswhisperer September 3, 2009 Marketing Help

Infusionsoft CMAC Wes Schaeffer will show entrepreneurs and small business owners how to double your sales in 12 months or your money back.

0 comments Read the full article →

Salesforce.com vs. Infusionsoft as a Small Business CRM

by thesaleswhisperer September 2, 2009 Infusionsoft

Is Salesforce.com really a viable platform for a small business CRM? What does a small business – any business for that matter – need now more than ever? Sales! Not software. Not a repository of information. Not an online calendar. Not an online task tracking and generating platform. Sales! And where do sales begin? With advertising and marketing. With building a list. With creating a buzz. With generating word of mouth referrals. How do you do all of the above? You advertise and market creatively and consistently and you offer something of value to your prospects in return for them giving you their information. You then communicate with them in a manner and with a tone they desire so a relationship and trust is built and forged and crafted over a period of days or even months. But as a business owner you don’t get paid to educate. So you [...]

2 comments Read the full article →

Bang Out More Phone Calls to Grow Sales. (Really?)

by thesaleswhisperer August 31, 2009 Marketing Help

The Great Lies of Sales & Marketing “Pick up the phone and bang out more calls today than you did yesterday.” ~~~ If you can still make money banging out calls then knock yourself out. But in my 14+ years of selling I am seeing this form of client development really diminish as an effective use of a sales person’s time. And if the return on your time investment is diminishing, the answer is NOT to spend more time doing it. That’s just dumb. Besides, unsolicited phone calls performed by product-pushing, commission-hungry sales people is just plain annoying! Today, when you hear a “rah-rah” guy on stage getting you pumped up to pound out phone calls, get thick skin, ignore rejection, “they’re not saying no to you but to your offering,” picture this: your son’s 7th grade flag football team lining up against the Dallas Cowboys with a great attitude [...]

0 comments Read the full article →

Make Money in Las Vegas, Guaranteed!

by thesaleswhisperer August 24, 2009 Small Business Marketing

The right marketing automation / CRM platform helps you make money while you sleep or party in Vegas. Infusionsoft is my tool of choice.

0 comments Read the full article →

Infusionsoft vs. 1ShoppingCart

by thesaleswhisperer May 12, 2009 Internet Marketing Consulting

What is a CRM? What is marketing automation? Who makes the best platform? Is there an all-encompassing platform or am I forced to juggle multiple systems? Infusionsoft vs. 1ShoppingCart examined up close and personal.

2 comments Read the full article →

Sales Force Automation: Friend or Fool?

by thesaleswhisperer May 10, 2009 Internet Marketing Consulting

CRMs and SFAs cannot cure what ails you if you use them to automate foolish concepts and marketing plans. The right CRM that focuses on marketing automation can literally double your sales in 12 months or less.

1 comment Read the full article →