Choosing the Right Email Autoresponder. AWeber vs. Infusionsoft. Is an email autoresponder enough or do you need complete integration with CRM, Outlook and Quickbooks to fully automate your small business?
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There is no company in existence that cannot solve all its problems with a 100% increase in sales. (Now you may have a whole different set of problems then, like where to stash your money, but I hear Charlie Rangel can help with that and he’ll have some extra time on his hands soon, anyway, and will be looking for some “consulting” work.) That’s why Infusionsoft offers a refund if you do not double your sales in 12 months by using their hosted platform for automating your lead generation, marketing, prospecting, nurture campaigns, client education and sales processes. Based on my discussions with hundreds of business owners and sales managers in dozens of industries across the country you all have the same issues when it comes to growing your business. These issues revolve around three types of customers and prospects: You have current customers in good standing, using your solution, [...]
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Infusionsoft CMAC Wes Schaeffer will show entrepreneurs and small business owners how to double your sales in 12 months or your money back.
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Is Salesforce.com really a viable platform for a small business CRM? What does a small business – any business for that matter – need now more than ever? Sales! Not software. Not a repository of information. Not an online calendar. Not an online task tracking and generating platform. Sales! And where do sales begin? With advertising and marketing. With building a list. With creating a buzz. With generating word of mouth referrals. How do you do all of the above? You advertise and market creatively and consistently and you offer something of value to your prospects in return for them giving you their information. You then communicate with them in a manner and with a tone they desire so a relationship and trust is built and forged and crafted over a period of days or even months. But as a business owner you don’t get paid to educate. So you [...]
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The Great Lies of Sales & Marketing “Pick up the phone and bang out more calls today than you did yesterday.” ~~~ If you can still make money banging out calls then knock yourself out. But in my 14+ years of selling I am seeing this form of client development really diminish as an effective use of a sales person’s time. And if the return on your time investment is diminishing, the answer is NOT to spend more time doing it. That’s just dumb. Besides, unsolicited phone calls performed by product-pushing, commission-hungry sales people is just plain annoying! Today, when you hear a “rah-rah” guy on stage getting you pumped up to pound out phone calls, get thick skin, ignore rejection, “they’re not saying no to you but to your offering,” picture this: your son’s 7th grade flag football team lining up against the Dallas Cowboys with a great attitude [...]
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