98.76351% of small businesses do NOT need a CRM (Customer Relationship Management) because they:
- Don’t know why customers buy.
- Don’t know why customers don’t buy.
- Don’t know how to write.
- Don’t know how to offer an upsell.
- Don’t know how to develop and offer a free bonus.
- Don’t know how to build a list.
- Don’t know how to leverage social media.
- Don’t know how to leverage eCommerce.
- Don’t know how to ask powerful, relevant questions that make their prospects stop and think.
- Basically don’t know how to market.
CRMs have become little more than an online calendar, address book and place to hold quotes that were created in a reactionary manner as they responded to an RFP that was created by their competitors with lock-out specs that guarantee the competitor will win.
What small businesses need are tools to automate their marketing. Google will give you a free calendar and address book. Outlook will let you schedule conference calls and send emails. Why are you paying big bucks for those things with some bloated CRM that was created for “the big guys” then dumbed down, scaled down, backed down in a feeble attempt to make it work for your 7-person, $800,000 business?
If you would like a 30-day free trial of a system that helps you automate your marketing, list building, prospect nurturing, client upselling and affiliate building check this out.
