February 25, 2012, Saturday
Setting up and cleaning up Infusionsoft Tags is just one of the 15+ ways I support my clients with my Infusionsoft Services offering.
Just like luggage tags or red tags at your favorite retail store, Infusionsoft Tags help you identify contacts in your Infusionsoft
database for the purpose of sending them targeted information such as sales offers, upsell offers, invitations to events and webinars, etc.
That’s a key concept: sending targeted information.
The key to growing in today’s over-communicated, always-on world is to send targeted, relevant information to people that have raised their hands and asked to receive more information from you. You know who has raised their hand by the Infusionsoft Tags you apply to their contact record.
To help with your organization of contacts, Infusionsoft gives you some default categories such as Prospects, Customers, Nurture, etc. Feel free to use them or delete them all and add your own.
They key is to build out your system in a way that is most conducive to your style of work and then use it daily! Personally, I run multiple entities out of my one Infusionsoft application so I will make a category out of one of my entities, such as The Sales Whisperer®, and under The Sales Whisperer® I’ll have Infusionsoft Tags such as Prospect, Client, Former Client (what were they thinking?), Affiliate, Workshop Attendee and more. (174 total Infusionsoft Tags just for the Category of The Sales Whisperer®.)
If someone fills out a web form they get one of several of my Infusionsoft Tags.
If they click a link I give them one of my Infusionsoft Tags.
If they buy, buy an upsell, refer someone or just contact me for more information I give them one or more of my Infusionsoft Tags.
Why all the Infusionsoft Tags?
Because people have different needs, wants and desires and the more closely I can match my offer to those needs, wants and desires the greater the likelihood I’ll make a sale, a fan and a client for life.
Let me explain.
In my Infusionsoft database I have a list of clients that are sales people for a major technology firm. These people are interested in topics such as cold calling, handling voicemail, reaching decision makers, setting firm appointments, getting their proposals accepted, hitting quota and navigating the complex sale.
They ARE NOT too interested in social media marketing, Facebook advertising, SEO or WordPress design. Nor are they great prospects for my Infusionsoft Customer Referral Program.
So rather than send out an offer to attend a workshop or webinar I’m hosting on SEO or Infusionsoft to these 740 contacts and risk alienating them and having them unsubscribe from my database I search for their Infusionsoft Tags and exclude them from my offers on topics I know do not interest them.
That’s the beauty of Infusionsoft Tags. Once you have a well-defined list you can then save it and it will be automatically updated with new names that are added or removed as they occur. No more list-scrubbing. No more duplicate data entry. No more lost margins or irate clients that receive a 10% off offer the day after they just bought from you!
Just apply the correct Infusionsoft Tags via Infusionsoft Web Forms or Infusionsoft Note Templates or even Infusionsoft Automated Links and let the system take care of the rest.
If you still have questions about ordering Infusionsoft for your business and would like to see Infusionsoft in action check this out.
If you’re ready to get started with Infusionsoft and you want to secure your over $2,741 in bonuses and savings by ordering through me please contact me now and I’ll help you secure your own Infusionsoft application today.
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