A Personal Letter to Meeting Planners
A Personal Letter to Event Coordinators & Meeting Planners
Dear Friend,
Your job is tough.
I know. Since 1995 I have had to coordinate some or all of the training, scheduling, material, environmentals, facilities, marketing, transportation and lodging of no fewer than two events per week with attendees ranging from as few as 10 to as many as 1,200. Man-oh-man, I feel your pain!
Trying to make a good impression on the attendees, keep your cool with support staff, coordinate vendors and keep the boss happy is hard enough without having to deal with some aloof speaker. To this day I am dumbfounded how often experienced, “professional” speakers miss deadlines for material requests, make unrealistic (and expensive) travel demands and, my favorite, don’t show up until 47 seconds before it’s time for them to speak!
These experiences, combined with my Southern hospitality upbringing, have filled me with appreciation and empathy for what you do. Therefore, it is my goal to a) not be a pain in the rear, and b) make your job as easy as it can be, at least as far as securing a solid speaker for your event.
Here are the minimum promises I make to you. I will…
- Provide you all of the material you want and need before your deadlines.
- Be one of the top 3 easiest speakers you’ve ever worked with.
- Roll up my sleeves and help you if things don’t work as planned.
- Be cordial, friendly and professional during any and all before or after events to meet your staff and clients.
- Arrive early to all functions.
- Make you look good, which includes not making any off-color jokes, insensitive remarks or general foot-in-mouth comments.
- End on time.
- Help you create and deliver powerful marketing materials and messaging to help you boost attendance.
If I make you look good and am easy to work with we will both get plenty of adulation, goodwill, kind remarks and even standing ovations. (It is a little embarrasing when they throw roses at your feet but we’ll get used to it!)
I thank you for researching me and my offerings and I look forward to helping you create the best event ever.
Wes Schaeffer
Feel free to contact me now at 714.369.8004 or wes@thesaleswhisperer.com.
